Re: Logo Reviews with the Agencies -- Need Review Date and Review Process Timeline Input

Hi Troy,

Thank you for all your work on this project. The process sounds very 
good.  Your point is good to make sure we all coalescence around the 
best representation of the brand concept rather than personal tastes. 
The elements of the design are also important to consider for the 
criteria we established - how well it will appear in all media.  As we 
know, many fonts and illustration approaches do not scale up, down or 
animate effectively.

My schedule is clear after 12:00pm EDT on Friday, 16 August. I could 
also do Monday, 19 August after 1:00pm EDT.  I will let Marilyn speak to 
the internal W3C process to meet the deadline of Friday, 23 August.

Looking forward to the presentation!

Karen

On 8/14/2013 5:49 PM, Allison, Troy W wrote:


> Hi All,
>
> I have three agencies that will be ready to review their concepts for 
> the logo design (as provided in the attached brief).  I would like to 
> schedule 30 minutes for each of the agencies to reveal and explain 
> their concept designs.  FYI, all three agencies are on the west coast.
>
> *The agencies will be ready to begin the reviews on August 16^th .  I 
> would like to setup a 1 hour 30minute block of time to make the 
> scheduling easier.  Is it possible to hold the review sessions 
> immediately following our normal meeting THIS Friday?  If not, can you 
> suggest another time?*
>
> The second thing I'd like to propose is about the process.  I'd like 
> to ask each of you to take the designs and review them within your 
> respective companies.  Ideally this review will also include a 
> branding expert.  The reasoning is we all have different tastes.  But 
> brands have quantifiable components, which should be a strongly 
> weighted factor in selecting the winning concept. _I would like to 
> tell the agencies that by August 23 we will have a decision on the 
> winning concept_.  It is important to move quickly if we're to hold to 
> the October schedule.
>
> This will mean you can have _3 days for review_, then we should all 
> _synch-up with our selections mid next week_.  We can then figure out, 
> collectively, what concept should be selected.
>
> I'm open to any changes to this process.  I'm proposing it because I 
> have implemented on similar for a consortium branding process in the past.
>
> Please let me know if the proposed review day/time is workable, and if 
> the process timeline is acceptable.
>
> Thanks,
>
> Troy
>
> Troy Allison | Intel Corporation | SSG Group Marketing, Open Source 
> Ecosystem Marketing | 702-466-5438  | 702-556-5503 C
>


-- 
Karen L. Myers
Business Development Lead
Americas and Australia
Office: +1.617.253.5509
Mobile: +1.978.502.6218