Re: Markup Spread on Multiple Pages

You can get the best of both worlds by consistently using itemid
(microdata) or resource/about (RDFa) to point to the *one* canonical URL
for the item (in your case /product-name, I presume).

That way you can repeat information across pages for snippeting purposes
(like say the product name in the reviews page), while still clearly
indicating that it's the *same* product being described.

-jason


On Sun, Oct 28, 2012 at 3:20 PM, Robert Powell <dotcomsuperstar@yahoo.com>wrote:

> How should you handle snippets spread across multiple pages? For instance,
> if you have a product website with urls such as:
>
> /product-name
> /product-name/reviews
> /product-name/reviews/this-blender-is-amazing
> /product-name/manufacturers
> /browse
>
> Should I tag all the /product-name/* pages with the root product itemscope
> and simply expand upon nested types such as reviews on that specific page?
> If I have a reviews widget on /product-name should I provide snippets for
> the data within the widget or only markup the reviews page? Is it OK to add
> markup for the overall review score shown on every product page? Should I
> also provide snippets on the browse items lists?
>
> I have a feeling the answer to all my questions are yes, markup every page
> and be sure to provide a "url" property for each schema subject so the
> search engines know the root subject URL. I just want to confirm it and
> ensure that marking up all /product-name/* pages with the same root product
> won't cause the engines to only consider the root URL or something else not
> desirable.
>
> -Thanks for any feedback
>