tracking-ISSUE-274: permitted uses: frequency capping and ad display auditing [TCS Last Call]

tracking-ISSUE-274: permitted uses: frequency capping and ad display auditing [TCS Last Call]

http://www.w3.org/2011/tracking-protection/track/issues/274

Raised by: Lee Tien
On product: TCS Last Call

https://lists.w3.org/Archives/Public/public-tracking-comments/2015Oct/0009.html
>    - allowing the continuation of specific advertising industry practices (especially frequency capping and ad display auditing) using algorithms and data flows that were not originally designed to preserve the privacy of users' reading habits. These become a straightforward path by which a very large number of companies wind up getting copies of the user's browsing history without appropriate consent.

Received on Friday, 6 November 2015 06:40:59 UTC