Re: New Change Proposal: New text for First Party Compliance (Issue-170)

Vinay and Rob:

Can you please provide us with use cases here, inc. for Fb?  Give us real world examples involving First parties and analytic and customization usage (esp in marketing context).  For Fb, we need to understand the full network relationships it has with its partners (preferred marketing, measurement, etc) and what this means.  We need specifics.  

As we approach this phase of the WG effort, we must strive for more transparency, so the public understands what is being proposed and what it means.  I call on Jeff and the co-chairs to ensure that such transparency is fundamental to our efforts.

Many thanks,


Jeff

relationships between first parties and service providers
Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org
www.digitalads.org
202-986-2220

On Sep 27, 2013, at 12:18 PM, Vinay Goel wrote:

> Hi Rob,
> 
> Thanks for the thoughtful explanation and edits.  Yes, I'd accept your suggested changes as edits to my proposed text.
> 
> -Vinay
> 
> From: Rob Sherman <robsherman@fb.com>
> Date: Friday, September 27, 2013 12:12 PM
> To: Vinay Goel <vigoel@adobe.com>, "public-tracking@w3.org List" <public-tracking@w3.org>
> Subject: Re: New Change Proposal: New text for First Party Compliance (Issue-170)
> 
> Vinay,
> 
> Would you accept a friendly amendment to your text, as follows:
> 
>> "If a first party receives a DNT:1 signal, the first party MAY collect, retain, and use data in a manner consistent with any commitments the first party makes to its users to both analyze usage and customize the content, services, and advertising within the context of a first party experience.  A first party MAY share data about this network interaction with its service providers, but it MAY NOT share data about this network interaction with third parties."
> 
> I am concerned about claiming to limit what a first party can do with data collected when a user directly interacts with it, particularly given that the specified uses here (analysis and customization) would exclude activities that we've already agreed as a group are permissible even in the third-party context.  For example, this text doesn't seem to anticipate use of first-party data for security purposes.  More generally, though, it seems inappropriate to have a list of permitted uses for first parties, given that first-party services are going to vary quite substantially in how they will need to use data, depending on what service they are providing.  My sense is that it is more prudent here to simply say that the first party has to comply with whatever commitments it makes and avoid circumventing DNT by passing data to a non-service provider that couldn't collect it directly — and I think this is consistent with the rationale you articulate below that "the first party should be able to define/describe whatever it follows within its Privacy Policy."
> 
> (Obviously, as with the rest of the standard, all of this would be subject to consent.  As a result, for example, if you post a status update on Facebook and share it with your friends, the prohibition on third-party sharing  shouldn't prohibit Facebook from sharing that status update with third-parties who are your friends, because we are doing this with your consent.  But I don't think this point is controversial.)
> 
> I also had some feedback on one of your other change proposals but will raise that separately in that thread.
> 
> Thanks.
> 
> Rob
> 
> Rob Sherman
> Facebook | Manager, Privacy and Public Policy
> 1155 F Street, NW Suite 475 | Washington, DC 20004
> office 202.370.5147 | mobile 202.257.3901
> 
> From: Vinay Goel <vigoel@adobe.com>
> Date: Tuesday, September 24, 2013 10:55 AM
> To: "public-tracking@w3.org List" <public-tracking@w3.org>
> Subject: New Change Proposal: New text for First Party Compliance (Issue-170)
> Resent-From: <public-tracking@w3.org>
> Resent-Date: Tuesday, September 24, 2013 10:56 AM
> 
> Current text: "If a first party receives a DNT:1 signal the first party may engage in its normal collection and use of information. This includes the ability to customize the content, services, and advertising in the context of the first party experience.
> The first party must not pass information about this network interaction to third parties who could not collect the data themselves under this standard. Information about the transaction may be passed on to service providers acting on behalf of the first party
> 
> First parties may elect to follow third party practices."
> 
> Proposed new text: "If a first party receives a DNT:1 signal, the first party MAY collect, retain, and use data to both analyze usage and customize the content, services, and advertising within the context of a first party experience.  A first party MAY share data about this network interaction with its service providers, but it MAY NOT share data about this network interaction with third parties."
> 
> Rationale: First off, we use the term 'data' within the definitions of Collect, use, share, etc. but now switch to 'information'.  We should be consistent within the document unless there is a reason for the switched term (though if there is a reason, its unclear).  Second, what does 'normal collection and use' mean?  What if that first party believes its normal use is to sell/share the information with a data broker?  We need to set parameters on what normal collection and use mean.  Because we need to set parameters, we should use the defined terms collect, retain and use.  In addition, the current text introduces the term 'pass' which is undefined/unclear.  Instead, why not use the defined term of share?  Last, the last sentence 'First partys MAY elect…' is completely unnecessary.  First Parties MAY also choose to elect SOME third party practices but not all.  Do we need to state that as well?  Instead, the first party should be able to define/describe whatever it follows within its Privacy Policy.
> 
> Draws upon: Issue-170
> 
> -Vinay
>