is this covered by proposed permitted use, measurement?

  (the further integration of real-time measurement, monetization, etc)

 excerpt:      Beginning in September, FreeWheel will integrate Nielsen Online Campaign Ratings into its video ad management platform, enabling clients to initiate campaign measurement and tag their ads with the click of a button. Measuring the audience for online advertising and providing reach, frequency and gross rating point (GRP) metrics as well as demographics such as age and gender, Nielsen Online Campaign Ratings reports will also be delivered directly into the FreeWheel user interface so the solution is part of media companies’ regular workflow. This “always on” approach, enabled by Nielsen Online Campaign Ratings APIs, stands to significantly streamline the measurement process for joint FreeWheel and Nielsen clients.

In addition to automating tagging and reporting, the integration of Nielsen Online Campaign Ratings into FreeWheel’s full monetization suite will enable FreeWheel’s clients to be able to forecast the on-target campaign delivery of their premium digital video. As a result, clients will be able to better manage their cross-platform video inventory, enabling more efficient audience-rated campaign delivery. This “Ratings-Based Planning” capability will be integrated directly into FreeWheel clients’ existing workflow, easing cross-screen inventory allocation, measurement, and monetization just in time for the launch of the fall TV season...his year’s Upfronts and NewFronts showed that advertisers and media brands alike are moving toward integrated campaigns that reach consumers wherever they consume content...Working with Nielsen allows our clients to measure and monetize their TV audiences wherever people choose to access their content,” said FreeWheel....    




http://www.businesswire.com/news/home/20130808005740/en/FreeWheel-Integrate-Nielsen-Online-Campaign-Ratings%E2%84%A2

Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org
www.digitalads.org
202-986-2220