Re: Revised text issue 25: Aggregated data collection and use for audience measurement research: ACTION 415

Kathy Joe:

There is still insufficient detail here--nor a response as yet to Justin's very key critique.  Before any measurement permitted use should be permitted, more information must be provided.  It especially needs to address the current changes in market research used to collect and analyze users over multiple devices and also via diverse experiences (in-store, etc).  How can a spec be approved that look's at yesterday's market research paradigm?

Thanks,

Jeff




Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org
www.digitalads.org
202-986-2220

On Jun 19, 2013, at 11:34 AM, Kathy Joe wrote:

> Hi Ed,
> Answers below in bold.
> Kathy
> From: Ed Felten [mailto:ed@felten.com]
> To: Kathy Joe [mailto:kathy@esomar.org]
> Cc: <public-tracking@w3.org> [mailto:public-tracking@w3.org]
> Sent: Wed, 19 Jun 2013 14:58:45 +0100
> Subject: Re: Revised text issue 25: Aggregated data collection and use for audience measurement research: ACTION 415
> 
> As in the previous version, it seems that the "non-normative" text includes a bunch of normative requirements (e.g., "The purposes of audience measurement research must be limited to...", as well as the definition of the term "audience measurement research" itself) as well as some descriptive language that could be read as normative (e.g., "This collection tracks the content accessed by a device rather than involving the collection of a user’s browser history...")  It's important to be clear about what is required and what is not.We attempted to separate out the normative requirements from normative text and are happy to review this again for clarity. 
> The normative text has a requirement of certification by some other body.  Which bodies exist that could provide the certification required by this language?  How do we know what standards those bodies would apply, and whether they would be consistent with the DNT standard?  And what rationale do we have for allowing those bodies to determine "the parties eligible to collect information under DNT standards and the audience measurement research permitted use"? 
> This body is being set up to be consistent with the W3C DNT standard and parties eligible would need to abide by the audience measurement research permitted use in the DNT standards to provide transparency and choice.
> 
> research permitted use and it provides users with an opportunity to exclude their data contribution.
> 
> 
> On Tue, Jun 18, 2013 at 2:57 PM, Kathy Joe <kathy@esomar.org> wrote:
>  At the last meeting it was agreed that a group including Susan, Richard and Rigo, should review the text.
> 
> Here attached is the wording which has been adapted in the normative section to clarify what was meant by 'calibrate or otherwise support' to enable research companies to adjust the census data based on the general categories from the panel data to ensure accurate counts of reach and frequency for an ad., see slides 15 and 16 of the comScore presentation.
> 
> And if needed, this non-normative text to explain the use of panel data to calibrate census data can be inserted an additional sentence to paragraph 2 in the non-normative section.“ Aggregate results from the panel can also be applied to the hits counted for specific content to describe the general character of the audience for that content”.
> 
> Kathy Joe,
> Director, International Standards and Public Affairs
> 
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