Shane: Many thanks. Could you provide more explanation regarding your proposal and the role of AdChoices Metadata? How will, if at all, the facilitation of the DNT spec developed by W3C be affected as it is integrated via AdChoices? Will such a relationship trigger a response from AdChoices that impact user choice? For example, will DNT and the icon program inter-relate in the data exchange? Regards, Jeff Jeffrey Chester Center for Digital Democracy 1621 Connecticut Ave, NW, Suite 550 Washington, DC 20009 www.democraticmedia.org www.digitalads.org 202-986-2220 On Mar 14, 2012, at 10:25 AM, Shane Wiley wrote: > > 3. Publishers and the ad serving ecosystem will be responsible for passing DNT:0 in server-to-server interaction situations. The web browser will continue to broadcast the appropriate signal on its own to client-side 3rd parties directly. (It's recommended that industry leverage the AdChoices Metadata standard currently under development to pass the DNT value for server-to-server communications. This will provide a standard communication mechanism and drive even higher compliance with AdChoices.)
Received on Wednesday, 14 March 2012 15:30:13 UTC