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Re: ACTION-216 - Financial Reporting "Exceptions"

From: Dobbs, Brooks <Brooks.Dobbs@kbmg.com>
Date: Mon, 30 Jul 2012 13:59:11 +0000
To: Tamir Israel <tisrael@cippic.ca>
CC: "public-tracking@w3.org" <public-tracking@w3.org>, Nicholas Doty <npdoty@w3.org>
Message-ID: <2B40EB3A3384EB4CB812241DDDC41D8701769E@KBMEXMBXPR01.kbm1.loc>
My personal opinion is that clicking on an ad would be a substantial interaction with the ad.  If the question is directed towards making the event 1st or 3rd party, it may be worth noting that browsers treat cookies set on clicks as "1st party" as the user is directly clicking TO the domain.

With respect to CPA it is a little less straight forward as there are generally two events being measured: the click event and the subsequent action.  So per above there is substantial interaction with the click event, but there pixels are generally used to measure the subsequent action  e.g. purchased the advertised pair of shoes.  If you don't measure the action then the model doesn't work.

--Brooks


--

Brooks Dobbs, CIPP | Chief Privacy Officer | KBM Group | Part of the Wunderman Network
(Tel) 678 580 2683 | (Mob) 678 492 1662 | kbmg.com
brooks.dobbs@kbmg.com

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From: Tamir Israel <tisrael@cippic.ca<mailto:tisrael@cippic.ca>>
Date: Sunday, July 29, 2012 3:41 PM
To: Brooks Dobbs <brooks.dobbs@kbmg.com<mailto:brooks.dobbs@kbmg.com>>
Cc: "public-tracking@w3.org<mailto:public-tracking@w3.org>" <public-tracking@w3.org<mailto:public-tracking@w3.org>>, Nicholas Doty <npdoty@w3.org<mailto:npdoty@w3.org>>
Subject: Re: ACTION-216 - Financial Reporting "Exceptions"

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Received on Monday, 30 July 2012 13:59:43 UTC

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