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Re: Frequency Capping

From: Tamir Israel <tisrael@cippic.ca>
Date: Fri, 13 Jul 2012 12:32:30 -0400
Message-ID: <50004D9E.3010201@cippic.ca>
To: JC Cannon <jccannon@microsoft.com>
CC: Shane Wiley <wileys@yahoo-inc.com>, "Roy T. Fielding" <fielding@gbiv.com>, Peter Eckersley <peter.eckersley@gmail.com>, W3C DNT Working Group Mailing List <public-tracking@w3.org>
On 7/13/2012 12:20 PM, JC Cannon wrote:
>
> It is not practical to expect many consumers to go through and manage 
> a list of third-party sites. Even the small number of educated users 
> won't understand all the third parties on a site. Consumers have to 
> feel that when they visit a third-party site that their privacy will 
> be protected and if not, that they have some recourse to address any harm.
>

That too : )

> Moreover, I feel we should be addressing whether or not frequency 
> capping is a permitted use and not spending time trying to design it 
> in this working group.
>

JC -- I personally don't think it should be a permitted use, primarily 
because it allows for the possibility of 'tracking' in scenarios where a 
user has expressed their desire not to be tracked. Some others have 
expressed strongly their impression that some form of F-capping is 
necessary even in a DNT-1 state. The hope is that there is a technical 
solution to resolve this impasse.

Best,
Tamir

> JC
>
> *From:*Tamir Israel [mailto:tisrael@cippic.ca]
> *Sent:* Friday, July 13, 2012 9:01 AM
> *To:* Shane Wiley
> *Cc:* Roy T. Fielding; Peter Eckersley; W3C DNT Working Group Mailing List
> *Subject:* Re: Frequency Capping
>
> Shane,
>
> Your brick and mortar example to me highlights very precisely the 
> problem here. The fact that Walmart chooses to carry Raisin Bran in 
> addition to Lucky Charms (no accounting for taste : P) does not 
> initiate any type of interaction between me and Raisin Bran. Just 
> between me and Walmart and, if I'm hungry as I walk past the cereal 
> section, me and Lucky Charms.
>
> My expression of 'do not track me' should be able to encompass this 
> type of model.
>
> So, I should be able to say: I don't want to be tracked by anyone, but 
> I'll grant an exception to yahoo and adobe (because I trust them), but 
> not to 'financial-credit-profile-builder' (because I /don't/ trust 
> them). Making a list of third parties easily discoverable won't quite 
> get us there because it targets the first party, whereas the potential 
> bad behaviour and incentives need to be applied to the /third 
> /parties. Therefore: a.) there is no way for me to communicate to the 
> first party that my problem isn't with 98% of the third parties 
> they're using to monetize, but only with x and y; and b.) there will 
> not be any competitive pressures on particular servers to behave well 
> (maintain anonymous cookie ID, for example).
>
> Best,
> Tamir
>
> On 7/12/2012 4:19 PM, Shane Wiley wrote:
>
> Tamir,
>   
> You've interacted with those 3rd parties as a part of your interaction with the 1st party -- as that 1st party has partnered with those 3rd parties to provide its services to you (monetization, analytics, content, widgets, etc.).  If a 1st party is transparent about those 3rd parties it works with (and/or highly discoverable through already existing web browser tools), is it fair to say you still have a choice at that point to decide to continue to interact with that 1st party?  If you disagree with a 3rd party's ability to maintain an anonymous cookie ID in relationship to the services its providing to the 1st party, you do not need to interact with that 1st party.  The choice is yours.
>   
> If there were true "harms" involved, then you may look at this through a slight different lens, but that has yet to be established.
>   
> To use a brick-n-mortar example, you do not have a right to require Wal-Mart carry a specific brand of cereal you may really like (your desire vs. their business obligation).  If you're unhappy with Wal-Mart due to this choice, you can decide to not shop at Wal-Mart.
>   
> - Shane
>   
> -----Original Message-----
> From: Tamir Israel [mailto:tisrael@cippic.ca]
> Sent: Thursday, July 12, 2012 12:56 PM
> To: Roy T. Fielding
> Cc: Peter Eckersley; W3C DNT Working Group Mailing List
> Subject: Re: Frequency Capping
>   
> On 7/12/2012 3:12 PM, Roy T. Fielding wrote:
>
>     Yes, and it has been rejected many times because the ID cookies are
>
>     used by other features that won't be turned off by DNT.
>
>   
> Not so. I have never interacted and have no relationship with third
> party server X. Why does it need to be able to identify me in any way?
>   
Received on Friday, 13 July 2012 16:33:19 UTC

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