Re: Frequency Capping

Peter,

First, I'd appreciate it if you didn't take my comments out of the full context in which they were written— in other words, when quoting me in this forum, please leave the rest of my comment and the thread in tact so others can read my comments under the full context in which they were written.  I have afforded the same courtesy to you.

Industry has been at this table, at tremendous cost, negotiating in good faith.  The mere fact that we are having this very debate proves my/our commitment to this serious matter.  That we don't agree on certain points should not be conflated with a lack of willingness to agree to compromise on other points, should such compromise be warranted and in the best interest in Internet users.

Which advertising industry engineers do you know who agree with your assertions about f-capping?  I'd be interested in speaking with them directly about the pros and cons of your argument.  That may be a useful debate.

Finally, please pardon my ignorance (as I don't know you); what organization and constituency do you represent?  You haven't provided a signature line indicating your affiliation and you are writing to this forum from a gmail address, so I was not able to ascertain your affiliation, if any, from this information.  In the interest of full disclosure, I represent the membership of the Interactive Advertising Association (IAB – www.iab.net) where I work in the Advertising Technology Group with industry engineers and operations professionals on technical specifications, technical protocols and technical guidance.


Chris Mejia | Digital Supply Chain Solutions | Ad Technology Group | Interactive Advertising Bureau - IAB

From: Peter Eckersley <peter.eckersley@gmail.com<mailto:peter.eckersley@gmail.com>>
Date: Wed, 11 Jul 2012 19:57:18 -0700
To: Chris Mejia - IAB <chris.mejia@iab.net<mailto:chris.mejia@iab.net>>
Cc: Jonathan Mayer <jmayer@stanford.edu<mailto:jmayer@stanford.edu>>, Tamir Israel <tisrael@cippic.ca<mailto:tisrael@cippic.ca>>, "Grimmelmann, James" <James.Grimmelmann@nyls.edu<mailto:James.Grimmelmann@nyls.edu>>, W3C DNT Working Group Mailing List <public-tracking@w3.org<mailto:public-tracking@w3.org>>, Mike Zaneis - IAB <mike@iab.net<mailto:mike@iab.net>>, Brendan Riordan-Butterworth - IAB <brendan@iab.net<mailto:brendan@iab.net>>
Subject: Re: Frequency Capping


On 11 July 2012 18:42, Chris Mejia <chris.mejia@iab.net<mailto:chris.mejia@iab.net>> wrote:

I work with and represent those key advertising industry engineers you're calling out— the overwhelming response to the proposed "work arounds" to date has been "no, we can't do that" (sorry). Again, performance and scale issues abound, not to mention needless conflicts with the fundamentals of the advertising business.  Respectfully, the job of any working group that wants to regulate another group is to provide real justification for its need to regulate, THEN solve for real-world problems. Bring real problems; justify them; cite examples; show research/data; support your case.  THEN we can start talking and brainstorming solutions.

What you are claiming here, I believe, is that (some? all?) advertising industry engineers do not wish to compromise with privacy and consumer groups on a meaningful Do Not Track standard.

We have gone to tremendous lengths, and in good faith, to compromise on our end.  It's disappointing not to see that from the other side.

--
Peter