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Re: Frequency Capping

From: Tamir Israel <tisrael@cippic.ca>
Date: Wed, 11 Jul 2012 14:07:27 -0400
Message-ID: <4FFDC0DF.4090706@cippic.ca>
To: "Roy T. Fielding" <fielding@gbiv.com>
CC: "Grimmelmann, James" <James.Grimmelmann@nyls.edu>, W3C DNT Working Group Mailing List <public-tracking@w3.org>, julespol@futureofprivacy.org
Hi Roy -- I did not imply that frequency capping annoys users. I was 
asking whether the benefits of capping are as salient where ads are not 
targeted and, hence, the advert pool per user is greatly increased (so 
lower likelihood of seeing repeated ads).

Jules is saying 'yes', it statistically improves the reach of an advert 
campaign (back to ROI, it seems).

So, can you (or anyone else) comment on whether Jonathan and Arvind's 
suggested process is workable from a technical (put aside 
business/congtractual for the moment) perspective?

Thanks,
Tamir

On 7/11/2012 1:58 PM, Roy T. Fielding wrote:
> And, no, users are not annoyed by capping. They are annoyed by turning it off. We have the permitted use because DNT will not be deployable by any server if it does not allow at least some mechanism for not annoying the user while advertising.
Received on Wednesday, 11 July 2012 18:08:02 UTC

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