W3C home > Mailing lists > Public > public-tracking@w3.org > July 2012

Frequency Capping

From: David Wainberg <david@networkadvertising.org>
Date: Mon, 09 Jul 2012 14:34:22 -0400
Message-ID: <4FFB242E.3040209@networkadvertising.org>
To: "public-tracking@w3.org" <public-tracking@w3.org>
Hi All,

In case you haven't seen it already, I recommend Prof. Felten's 
excellent blog on "Privacy by Design: Frequency Capping." Please also 
read Brian O'Kelley's post in the comment section explaining what he 
sees as the technical hurdles for these alternative frequency capping 
methods. (I may be wrong, but I think Brian is a former student of Prof. 
Felten.) This kind of detailed technical discussion of these proposals 
seems very helpful. First, it helps us set reasonable expectations on 
all sides. Second, and more interesting to me, is that maybe we can have 
more discussion and collaboration on bringing these sorts of things to 


Received on Tuesday, 10 July 2012 19:25:53 UTC

This archive was generated by hypermail 2.3.1 : Friday, 3 November 2017 21:44:52 UTC