CVS WWW/2011/tracking-protection/drafts

Update of /w3ccvs/WWW/2011/tracking-protection/drafts
In directory gil:/tmp/cvs-serv10661

Modified Files:
	tracking-compliance.html 
Log Message:
justin's changes from April 9

--- /w3ccvs/WWW/2011/tracking-protection/drafts/tracking-compliance.html	2013/03/06 23:31:50	1.87
+++ /w3ccvs/WWW/2011/tracking-protection/drafts/tracking-compliance.html	2013/04/09 17:51:24	1.88
@@ -148,10 +148,16 @@
   <section id="scope-and-goals">
     <h2>Scope and Goals</h2>
 
-    <p class="issue" data-number="6" title="What are the underlying concerns? Why are we doing this?">
-      This section will be re-worked after details of substantive text
-      is closer to being finalized.
+    This specification is designed to provide users a simple machine-readable
+	preference expression mechanism to globally or selectively allow or limit
+	online tracking.
+	"Tracking" is understood by this standard as the collection and
+	retention of data across multiple parties' domains or services in a form
+	such that it can be attributed to a specific user, user agent, or device.
     </p>
+	
+	<p class=note>The scope language is not at consensus, but is an effort by
+	the editors to offer a provisional definition of tracking.</p>
     <!-- <p>
       While there are a variety of business models to monetize content on the
       web, many rely on advertising. Advertisements can be targeted to a
@@ -371,7 +377,7 @@
       <p class="note">hwest to propose an alternative definition of first
       party (based on ownership? alternative to inference?) [recorded in
       http://www.w3.org/2012/07/11-dnt-minutes.html#action01]</p>
--->
+--->
 
     </section>
 
@@ -386,7 +392,27 @@
 	  over a branded/labelled embedded widget, search box, or similar service with
 	  which a user intentionally interacts is also considered a First Party. If a 
 	  user merely mouses over, closes, or mutes such content, that is not sufficient 
-	  interaction to render the party a first party.</p></section>
+	  interaction to render the party a first party.</p>
+	  
+	  <section id=multiple-first-parties>
+	  <h4>Multiple First Parties>
+	  
+	  <p>In most network interactions, there will be only one first party with which
+	  the user intends to interact.  However, in some cases, a network resource will
+	  be jointly operated by two or more parties, and a user would reasonably expect
+	  to communicate with all of them by accessing that resource.  User understanding
+	  that multiple parties operate a particular resource could be accomplished
+	  through inclusion of multiple parties' brands in a URI, or prominent branding
+	  on the resource indicating that multiple parties are responsible for content or
+	  functionality on the resource with which a user reasonably would expect to
+	  interact by accessing the resource.  Simple branding of a party that merely
+	  serves as a service provider to the single entity providing a resource will not
+	  be sufficient to make that party a first party in any particular network
+	  interaction.
+	  
+	  <p class=note>The language on multiple first parties is not yet at consensus.</p>
+	  </section>
+	  </section>
 	  
 	  <section id=third-party>
 	  <h3>Third Party</h3>
@@ -650,7 +676,7 @@
 	  A site that is operated on behalf of multiple legal entities is
 	  considered to have a joint first party if a user's expectation
 	  would be that each of those entities have control over the data
-	  collected.</p> -->
+	  collected.</p> --->
       <!-- <p class="issue" data-number="26" title="Providing data to 3rd-party widgets — does that imply consent?"></p> -->
     <section id="def-unlinkable">
       <h3>Deidentified Data</h3>
@@ -692,7 +718,7 @@
         limited to a single interaction because a party's status may be
         affected by time, context, or any other factor that influences user
         expectations.
-      </p> -->
+      </p> --->
     </section>
 
     <section id="def-collection">
@@ -1349,7 +1375,7 @@
             about the domain of the news site in order to render weather
             information related to the city which ExampleLocalNews reports
             on.</li>
-          </ol> -->
+          </ol> --->
         </section>
 
         <section id="first-party-data">
@@ -1407,7 +1433,7 @@
               profile, and may only retain and use information about that
               fact for a permitted operational use.</li>
             </ol>
-          </section> -->
+          </section> --->
         </section>
 
         <section id="frequency-capping">
@@ -1547,6 +1573,17 @@
 <p class="note">Add examples once we pick an option.</p>
 -->
 
+   	    <section id=audience-measurement>
+		<h5>Audience Measurement</h5>
+		
+		<p class=note>The group has recently debated whether to include a
+		permitted use for the collection of third-party data to calibrate
+		audience measurement primarily conducted through the use of opt-in
+		panels.  The most recent proposal by ESOMAR is available here:
+		http://lists.w3.org/Archives/Public/public-tracking/2013Mar/0335.html
+		but the language is not consensus, and the working group has not
+		decided whether such a permitted use is even appropriate.</p></section>
+
         <section id="compliance">
           <h5>Compliance With Local Laws and Public Purposes</h5>

Received on Tuesday, 9 April 2013 20:36:31 UTC