Fwd: audience measurement perfecting/polishing/friendly amendments

(Repeating for those focusing on the -announce list; please send your comments to public-tracking as usual.)

Perfecting/polishing/friendly amendments to audience measurement proposals are requested by 5pm Pacific Time on Friday, July 26th.

The ESOMAR proposal that Kathy Joe and others have worked on is included below and also up-to-date on the wiki:
   http://www.w3.org/wiki/Privacy/TPWG/Change_Proposal_Audience_Measurement#Audience_Measurement_Permitted_Use

Thanks,
Nick

Begin forwarded message:

> Resent-From: public-tracking@w3.org
> From: Peter Swire <peter@peterswire.net>
> Subject: extension of time on audience measurement suggested amendments
> Date: July 18, 2013 9:40:56 PM EDT
> To: "public-tracking@w3.org" <public-tracking@w3.org>
> Archived-At: <http://www.w3.org/mid/CE0E1168.926A0%25peter@peterswire.net>
> 
> Hello to the group:
> 
> After consulting with W3C staff, we are extending the timetable for amendments to ISSUE-25, audience measurement, for one week.
> 
> Amendments are now due by Friday, July 26.

Begin forwarded message:

> Resent-From: public-tracking@w3.org
> From: Peter Swire <peter@peterswire.net>
> Subject: audience measurement perfecting/polishing/friendly amendments
> Date: July 17, 2013 3:09:06 PM EDT
> To: "public-tracking@w3.org" <public-tracking@w3.org>
> Archived-At: <http://www.w3.org/mid/CE0C6412.921EE%25peter@peterswire.net>
> 
> Following up on today's call, there were people who asked for the opportunity to submit perfecting/polishing/tweaking/friendly amendments to the proposal circulated by Kathy Joe.
> 
> Most of the text has been before the group for several months.  As discussed on the call, Kathy Joe and her group have met with everyone who has asked (to the best of my knowledge), and sought to address their concerns.
> 
> For this, please for now circulate emails to the public list.  Use message: "Proposed Amendment for Audience Measurement."
> 
> Proposed language is due by 5:00 p.m. pacific on this Friday, July 19.  We expect to issue a call for objections, with comments due some time after Wednesday, July 24.
> 
> For your convenience, I am re-copying the language circulated by Kathy Joe.  Some of the W3C staff are out of range at the moment, so the change proposal on the web site has not been updated yet.
> 
> Thank you,
> 
> Peter
> 
> ===
> 
> Issue 25: Aggregated data collection and use for audience measurement research 4 July 2013
> 
> Normative:
> Information may be collected, retained and used by a third party for audience measurement research
> where the information is used to calibrate, validate or calculate through data collected from opted-in
> panels, which in part contains information collected across sites and over time from user agents.
> A third party eligible for an audience measurement research permitted use MUST adhere to the
> following restrictions. The data collected by the third party:
> • Must be pseudonymized before statistical analysis begins, such that unique key-coded data are
> used to distinguish one individual from another without identifying them, and
> • Must not be shared with any other party unless the data are de-identified prior to sharing, and
> • Must be deleted or de-identified as early as possible after the purpose of collection is met and in
> no case shall such retention, prior to de-identification, exceed 53 weeks and
> • Must not be used for any other independent purpose including changing an individual’s user
> experience or building a profile for ad targeting purposes.
> • In addition, the third party must be subject to an independent certification process under the
> oversight of a generally-accepted market research industry organization that maintains a web
> platform providing user information about audience measurement research. This web platform lists
> the parties eligible to collect information under DNT standards and the audience measurement
> research permitted use and it provides users with an opportunity to exclude their data contribution.
> 
> Non-normative: collection and use for audience measurement research
> Audience measurement research creates statistical measures of the reach in relation to the total
> online population, and frequency of exposure of the content to the online audience, including paid
> components of web pages.
> Audience measurement research for DNT purposes originates with opt-in panel output that is
> calibrated by counting actual hits on tagged content on websites. The panel output is re-adjusted
> using data collected from a broader online audience in order to ensure data produced from the panel
> accurately represents the whole online audience.
> This online data is collected on a first party and third party basis. This collection tracks the content
> accessed by a device rather than involving the collection of a user’s browser history. Audience
> measurement is centered around specific content, not around a user.
> The collected data is retained for a given period for purposes of sample quality control, and
> auditing. During this retention period contractual measures must be in place to limit access to, and
> protect the data, as well as restrict the data from other uses. This retention period is set by auditing
> bodies, after which the data must be de-identified.
> The purposes of audience measurement research must be limited to:
> · Facilitating online media valuation, planning and buying via accurate and reliable audience
> measurement.
> · Optimizing content and placement on an individual site.
> The term “audience measurement research” does not include sales, promotional, or marketing
> activities directed at a specific computer or device. Audience measurement data must be reported as
> aggregated information such that no recipient is able to build commercial profiles about particular
> individuals or devices.
> 
> 
> Prof. Peter P. Swire
> C. William O'Neill Professor of Law
> 	Ohio State University
> 240.994.4142
> www.peterswire.net
> 
> Beginning August 2013:
> Nancy J. and Lawrence P. Huang Professor
> Law and Ethics Program
> Scheller College of Business
> Georgia Institute of Technology
>