Re: Fediverse marketing group

pá 9. 6. 2023 v 2:22 odesílatel Johannes Ernst <johannes.ernst@gmail.com>
napsal:

> Who is interested in starting a "Fediverse marketing" conversation /
> group?  The need is clear:
>
> "Meta is talking to celebrities like Oprah and the Dalai Lama about being
> early users. ‘We’ve been hearing from creators and public figures who are
> interested in having a platform that is sanely run,’ a top exec told
> employees."
>
>
> This is how you do marketing, #Fediverse take notice. We need to get our
> act together, otherwise Meta will be the default marketing department for
> the Fediverse, and that would be ... suboptimal.
>
>
> https://www.theverge.com/2023/6/8/23754304/instagram-meta-twitter-competitor-threads-activitypub
>
> Send relevant people (including yourself if interested) my way. (Suggest
> we keep marketing-related conversation at a minimum on this list, however).
>


Reflecting on the inception of Google, they aimed for a balance between
technology and marketing, a principle that feels increasingly pertinent
today. Despite Mastodon's progress, it remains a small player in comparison
to giants like Twitter and Meta, with its impact barely causing a ripple.

There are a couple of reasons for this. Firstly, the advantage of early
market entry cannot be overstated. Open source solutions often successfully
mimic established proprietary software, but when it comes to the social
web, they have been slow off the mark. With issues left unresolved for
extensive periods, incumbents continue to move forward.

A second significant factor is technical. Facebook's open graph exceeds
anything currently available in the fediverse. Its approach - a network of
connections tied in a web-like way, layered with an application framework -
mirrors how the web has scaled. While there was an opportunity to replicate
this within the SWWG and align with Solid, conscious decisions led to a
deviation from standards. This deviation is becoming increasingly cemented
as technical debt, affecting extensibility and interoperability.

Finally, marketing within the fediverse is somewhat underdeveloped,
hindering potential growth. As one developer put it,

"The Fediverse is its own worst enemy. The politics, for sure. But a lot of
the userbase also explicitly doesn't want it to grow. They'll bully
celebrities off the platform. So we are at odds, because my only mission is
to make it grow."

While Meta is likely to thrive in this space, competition is necessary. A
shift in focus to growth rather than marketing could be beneficial,
encompassing all open social networks and protocols in the process.  I
suspect realtime chat might be a better way to do this than async comms.


>
> Best,
>
>
>
> Johannes.
>
>
>
> Johannes Ernst
> Blog: https://reb00ted.org/
> FediForum: https://fediforum.org/
> Dazzle: https://dazzle.town/
>
>