Re: More on Proposed SW Flyers

Hi,

> In the emails and telecons among the SWEO members, I believe I've heard
> two viewpoints about the flyer. One leans toward the technical side, the
> other toward a non-technical flyer.
>
> It might be worth while to product two flyers, one for each viewpoint. I
> have heard mention several ways to go about this.
>
> 1. Each of the two flyers should be visually similar to the other. They
> could have similar layout, but from a distance be different, say, by
> background color. Only upon reading them would you see that one would
> have the specialist content, the other would address the average person.
> I've seen this sort of thing done before.
>   

This is probably the most efficient approach...I think we would have a 
technical SW flyer in a couple of days, though I'm not sure how long it 
will take to have its non-technival counterpart (I really don't want to 
sound pessimistic, but the non-technical part is mainly the reason why 
the development of the flyer takes that long :) ).

> 2. Maybe the 1st page or 2 could be the 'executive summary', followed by
> gory, geeky details. 
>   
I like the idea of starting with some light intro to SW and then evolve 
to some degree of details on SW technologies.

This is in my opinion the best way to go: not only it speaks both 
languages -- that of decision makers and that of SW engineers, but it 
requires just an adaption of the current flyer. I don't think we need to 
start from scratch and this is an important point, since we don't have 
that much of time left for finalizing the flyer.

> 3. As you see with multiple languages sometimes -- have it printed on 2
> sides. One side is the overview, the other (which is sometimes printed
> upside down to distinguish it) be the technical info.
>   
I like the 2nd approach better.
> (Thanks to Ann and Ivan for suggestions on the notion of two flyers).
>   
+1

Best regards,
Paula
> --------------------------------------------------------
> Jeffrey Schiffel
> The Boeing Company - IDS Wichita
> System of Systems Engineering
> --------------------------------------------------------
>
>
>
>

Received on Tuesday, 3 July 2007 09:29:57 UTC