Re: A request for help - an idea called carbon.txt

This is a really interesting idea, Chris. I can see great potential. How
would you propose getting over the hurdle of adoption? People use
robots.txt because they want to somehow influence search engines, which in
turn, ostensibly, improves their results, giving them more (and better)
traffic, which can be used to grow or otherwise somehow improve their
business or organization. There’s an intrinsic business motivation there.
Do you think it is possible to create similar motivation for carbon.txt?

On Wed, Jun 12, 2019 at 3:31 AM Chris Adams <chris@productscience.net>
wrote:

> Hey folks,
>
> Following on from my previous post about this mailing list being a useful
> shared space for talkig about specs, conventions or recommendations, I
> wanted to ask for some feedback on this idea here.
>
> *Carbon.txt - robots.txt for carbon*
>
> I'm proposing something a bit like robots.txt, but for carbon emissions,
> which I've been chatting Rene and AJ  at The Green Web Foundation while I'm
> funded to work with them by the German Prototype Fund.
>
> The general idea is to have some kind of convention for dclaring how the
> digital services we have might be powered, by making the supply chain more
> explicit, that is:
>
>    - machine and human readable
>    - refers to carbon emissions being avoided in an independently
>    verifiable manner
>    - easy for anyone to implement, or automate (in CI, or hosting
>    platforms)
>    - doesn't require people to be 100% green to start with
>
>
> I've written a bit more below, as I think there's a mechanism for
> borrowing ideas from the world of SSL, DNS and carbon trading markets to
> achieve this, but this is super early, and I'm trying to see if the idea is
> even *intelligible* to you folks before I speak to others.
>
> The rough plan for how it might work is here:
>
> https://github.com/thegreenwebfoundation/carbon.txt
>
> And an introductory post is here:
>
> https://www.thegreenwebfoundation.org/news/trying-an-idea-carbon-txt/
>
> Anyway - I'd really, *really* like to hear what you might need to make
> this a thing that is easy to understand and implement as a website builder.
>
> Let me know, and have a good week,
>
> Thanks
>
> Chris
>
>
>
> --
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>
> Chris Adams
> email: chris@productscience.co.uk
> www: productscience.co.uk
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