Schema Markup Help for B2B

Hello Schema Org team:
I’m an SEO strategist. I've been trying to determine the best way to represent schema markup for products in a B2B environment.
I’ve reviewed schema.org extensively but haven’t found any clear best practices for B2B products, product groups, or product models. Schema.org provides information on what can be included in the markup. Still, it doesn’t specify best practices for improving search results— which is the primary goal of schema markup, allowing search engines to understand the content better.

  *   I understand that Schema.org does not require price and review elements for product markup but expects them from search engines (e.g., Google issues warnings in GSC when these elements are missing). In this case, would product schema markup still benefit B2B websites?
  *   Why are B2B manufacturers penalized for not displaying product information when they can’t list prices (e.g., due to complex pricing or the need for custom quotes through conversations with sales teams)?
Any guidance or recommendations you can provide would be greatly appreciated. I support a range of B2B clients (in industries that may not have typical schema elements, such as software, healthcare, and education), so your advice on how best to handle schema markup for these environments would be invaluable.
Many thanks for considering my request.
Lisa Powelson

M  404.514.9673
E lisa@lmpowelsonconsulting.com<mailto:lisa@lmpowelsonconsulting.com>

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