Re: Assistance Needed for Structured Data Markup for B2B

This is not really a schema.org question.  This is a "why is Google Search
not using XX structured data more actively".  So please don't use this
forum (and post multiple times) unless the question is more "How could I
represent this information?", not "How do I cater it to Google Search?"

Google Search is not currently interested in explicitly consuming this data
for our features or we would document it as such in our Google-specific
documentation.  And in my personal opinion, it is not "unfair" because the
query traffic/users you are competing for is likely with other B2B
companies which are also not benefiting from any explicit structured data
ingestion.

I would recommend you follow general schema.org markup recommendations to
describe your data (because sometimes the presence of the data itself can
be a signal to future consumers of any company to invest further) but not
put a lot of time into SEO optimizing this markup at this point.

On Wed, Oct 2, 2024 at 12:08 PM Lisa Powelson <lisa@lmpowelsonconsulting.com>
wrote:

> Dear Schema.org Team,
>
> I am reaching out to request assistance in understanding the best markup
> strategy for B2B products so that Google can effectively capture and
> understand them. While I understand that schema.org itself does not
> require product pricing or reviews for markup, I’ve found that Google
> appears to rely heavily on this data to show product information in search
> results. For B2B companies, this seems unfair as our pricing structures are
> often too complex to list in a straightforward way.
>
> It seems reasonable that structured data for products, product groups,
> product models, etc., should still be crawled and understood by Google,
> even without specific price and review information. However, I have
> struggled to find clear guidance on how best to implement structured data
> for B2B products in a way that allows for accurate crawling and
> representation in search results.
>
> I have conducted extensive research, including contacting W3C, searching
> schema and SEO forums, and reviewing how other businesses handle this
> issue, but most of the information I have encountered is speculative at
> best.
>
> Could you kindly provide guidance or direct me to any resources that
> explain how B2B companies can structure their product data to ensure it is
> picked up by search engines like Google? I’m particularly interested in
> understanding how to work within these constraints to best represent our
> product information.
>
> I appreciate your help.
>
>
>
> *Lisa Powelson*
>
>
>
> *M * 404.514.9673 <(404)%20514-9673>
>
> *E* lisa@lmpowelsonconsulting.com
>
>
>
> *[image: signature_2233398548] *
>
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