Re: Using textual content with properties expecting typed entities, was: Re: ethicsPolicy

I did not want to open this „ton“.

But I cannot see the use-case of this implementation for a brand of an SME.

SMEs generate 54.4% of overall value added and 63.7% of overall employment in the German ‘non-financial business economy’, … [1]

The ethicsPolicy is more likely to be employed only by a multinational.

Ethics translates to values.


Since schema.org <http://schema.org/> implementations are — not — self-explaining.

This is why SMEs like SEO agencies have work.

This in turn leads to my suggestion for now to have the usual context @organization with:
— Aim / Vision 
— — Culture
— — Strategy
— — Motto
— — Values
— — Mission

This definition took years of reading and University to develop.

But I found the Agriculture business to adhere most to these findings.

https://www.csuchico.edu/ag/about/mission.shtml  ☺️



[1] https://ec.europa.eu/docsroom/documents/38662/attachments/12/translations/en/renditions/native


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texxturum. Jan Philipp Maybach, Beratungsbüro, Postallee 11, D-45964 Gladbeck
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