Implementing PERSON and WORKS schemas in WordPress: LIVE EXAMPLES

About a year ago I published my first attempt at bringing Person and
CreativeWork schemas together in WordPress. Art galleries need means to
curate bios and showcase work in an integrated fashion, and since I know so
many artists I couldn't help but think of them first when approaching this
issue. Gallery owners have unique and extensive requirements for how they
want to (or don't want to) showcase their artists along with the work for
sale. 

But after I built it I realized that it's a useful tool for anyone who wants
to showcase any team and the creative works they've collaborated on. It's
not just useful for artists and galleries - it also makes creating
bio/leadership sections in a website easy and results-driving. Why results
driving? Because the output, pages about people and works, passes the Rich
Results Validation tool.  Those schemas specifically and alone do not
qualify for rich results treatment on Google Search, but wrapping them in an
Article schema does the trick. 

 

These were difficult to exemplify through the relatively flat,
dimensionless, and weakly-linking WordPress OEM system. I developed a means
to manage multiple post meta fields for the same key, something WordPress
needed badly but I couldn't find anyone had done yet. I describe how it
works in the documentation. Check it out - that alone is pretty cool. 

 

Right now there's some really cool examples of the Person and various
subtypes of the CreativeWork schemas being published in sites that use this
plugin. Really big examples. The content management system integrated into
WordPress includes over 60 user-editable fields for the Person schema (many
allowing multiple values of various types of data entered for the same
field) and over 80 user-editable fields for the flavors of the CreativeWorks
schema. 

Even if you don't use WordPress where you want these schemas published, this
tool generates schema compliant output in both JSON and Microdata so easily,
output that passes Rich Results easily, that copying and pasting its output
could be the quickest way to getting compliant output - especially large
volumes. 

 

I highly encourage you to check out what I'm doing as I continue to develop
this tool, now in version 1.5, over the next few months. Please keep an eye
on its output if you want to see best practices in schema compliant data
publishing for the Person and CreativeWorks schemas integrated completely
together. 

 

The link to the central page where this tool is described and made available
is here: http://2vu.me/a  << I have my own link shortener domain I set up
using Yourls. It points to shop.massiveimpressions.com where the plugin's
licensing is distributed in a paid model, but I've kept it as cheap as
possible - $ 50 per site per year for now. 

 

Keep an eye on what I'm doing here because I feel that many of these schemas
are lacking fields that are important. I'll be implementing it first,
demonstrating that it has meaning to people who want to publish the info,
and proposing adoption thereafter. 

 

Peace out! 
JP  

 

 

Jason Pelish

Founding Partner - Marketer

Massive Impressions Online Marketing

Boca Raton, FL 33431

(561) 232-2424

(866) 800-3579
https://2vu.me/m - Massive Impressions site

https://2vu.me/C - The Click Whisperer site

https://4boca.com - 4boca Local site