Re: Discussion topic: How to improve understanding and application of schema.org

Niels,

Don't complain...instead, ASK for when you need help !  That's what some of
us are here for ! :-)

I doubt it took you more than 1 min to find the mailing list.  Its
proliferated throughout the site with hyperlinks, even on the main page:
https://schema.org/
But your right about making it more visible... we'll make sure to just add
a CONTACT US link ourselves on our Red banner, that will include the
upcoming Slack channel, mailing list, and other ways to contact and
interact with the community.

So to HELP you...

You can break it up like BestBuy.com does :
https://search.google.com/structured-data/testing-tool#url=http%3A%2F%2Fbestbuy.com%2F

Or you can just use layering through the use of http://schema.org/publisher
property on the Website Type :

{
    "@context": "http://schema.org",
    "@type": "WebSite",
    "name": "Best Buy",
    "url": "http://www.bestbuy.com/",
    "publisher": {
        "@type": "Organization",
        "name": "Best Buy Co. Inc.",
        "about": "https://corporate.bestbuy.com/about-best-buy/"
    },
    "url": "https://corporate.bestbuy.com",
    "datePublished": "2018"
}

There's probably 2 more ways you could even represent "ownership" for any
particular website, but most folks are happy with just using the
http://schema.org/publisher property.

-Thad