Survey lifts covers on Cloud Promiscuity

Figures from RightScale <http://www.rightscale.com/>‘s latest *State of the
Cloud Report <http://www.rightscale.com/lp/state-of-the-cloud-report.php>*
(free
registration required) suggest “a strong interest in multi-cloud
strategies” amongst respondents. The rationale for *hybrid* cloud (mixing a
public cloud service like Amazon’s with something running in your own data
centre, colocation site or hosting facility) is reasonably well understood,
but why might companies choose to use more than one public cloud and/or
more than one private cloud?

Surveys. Along with the loathsome infographic, they have become the default
tool of the lazy PR person. I get loads of them, pretty much every day.
And, almost without fail, they are a shocking waste of everyone’s time.
Three out of the four people we gave some money to said our product was
best. I don’t care. And I’m definitely not going to write about it. Every
now and then, though, one that’s worth a little attention comes along.
RightScale’s latest *State of the Cloud*, released last week, is one of
those.

The sample is relatively small (just 625) and, as *Network World*‘s Brandon
Butler emphasises<http://www.networkworld.com/news/2013/042613-cloud-impact-269166.html>,
they

came from a community to [sic] people that had somehow, some way interacted
with RightSacle [sic] in the past — they had registered on the company’s
website, dropped a business card in a bowl at a trade show, or are a
customer (although RightScale says only 30% of respondents were customers).
The firm’s VP of Marketing Kim Weins says respondents to RightScale’s
survey admittedly have some ‘affinity’ to cloud computing.

RightScale’s analysis of respondent demographics bears this out, with over
half (51%) describing themselves as being from ‘Tech Software, Services,
Hardware’ businesses. The broader community of cloud-consumers in
manufacturing, financial services, media and the rest is far less well
represented.
[image: Survey Demographics]<http://cloudofdata.zippykidcdn.com/wp-content/uploads/2013/04/Screenshot_29_04_2013_10_49.png>

Survey Demographics. Image © RightScale 2013

The survey digs into a number of areas (see the Related articles, below),
but it was the discussion of ‘multi-cloud’ that particularly caught my
attention.
[image: Enterprise Cloud Strategy pie
chart]<http://cloudofdata.zippykidcdn.com/wp-content/uploads/2013/04/Screenshot_29_04_2013_11_17.png>

Image © RightScale 2013

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