Re: [Infographic] Survey: Consumers Are Concerned About Privacy, Tracking, Advertising

On 7/17/12 5:34 AM, Melvin Carvalho wrote:
>
> *Ninety-four percent of respondants said that privacy was an important 
> issue*, and 58% said they ‘do not like’ online behavioral advertising.
>
> Consumers are realizing that the first line of protection when it 
> comes to privacy online is the individual. Services, websites and 
> applications are increasingly viewed with skepticism when it comes to 
> protecting user data, and consumers are taking it upon themselves to 
> hide their information online. Near 69% of respondants said they 
> trusted themselves the most to protect their personally identifiable 
> information (PII) online. Of those surveyed, 76% said that they did 
> not allow companies to share their personal information (up from 67% 
> in 2011) and 90% said they used browser controls to protect privacy by 
> deleting cookies, opting into “Do Not Track” options or using the 
> “incognito” mode.
>
> [Read More...]
>
> http://www.readwriteweb.com/archives/infographic-survey-consumers-are-concerned-about-privacy-tracking-advertising.php
>
> This is up from previous studies which have suggested 75% of users 
> consider privacy to be very important.
>
> I think this is an important trend.  Decentralized read/write networks 
> and apps, are well placed to differentiate themselves positively, by 
> providing user privacy, on their own terms.

The era of Personal Data Spaces on the World Wide Web is nigh!

Linked Data, WebID, and WebID based ACLs are the critical pieces of this 
vital puzzle.



-- 

Regards,

Kingsley Idehen	
Founder & CEO
OpenLink Software
Company Web: http://www.openlinksw.com
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