RDFa one minute elevator pitch

My attempt at a one minute elevator pitch for RDFa:

http://webprominute.org/rdfa-interview-with-manu-sporny-ceo-of-digital-bazaar-inc.htm

Many thanks to Bill Cullifer from the World Organization of
Webmasters[1] for the interview. He's a great guy with a wide breadth of
interests. I had a great series of chats ranging from the economy, to
health-care, to alternative energy to web semantics with him at Web
Directions North 2009.

I know others out there could do better - anybody else want to take a
crack at a quick 1 minute elevator pitch for RDFa?

-- manu

[1] http://www.joinwow.org/

-- 
Manu Sporny
President/CEO - Digital Bazaar, Inc.
blog: Absorbing Costs Considered Harmful
http://blog.digitalbazaar.com/2009/02/27/absorbing-costs-harmful