RE: Agenda item: EPUB 3 affirmation for the publishing community

Here’s a photo of the HC crew in support of EPUB3.   (We could Photoshop or retake it if you want to make the message tighter.)

We did it as a hashtag in the hopes that it could ultimately be used as part of a larger PR campaign.

Please let me know your thoughts on how/when to release this for biggest impact.




From: Hulse, Leslie [mailto:Leslie.Hulse@HARPERCOLLINS.com]
Sent: Wednesday, May 31, 2017 4:20 PM
To: Paul Belfanti <Paul.Belfanti@ascendlearning.com>
Cc: Bill McCoy <bmccoy@w3.org>; Bill Kasdorf <bkasdorf@apexcovantage.com>; George Kerscher <kerscher@montana.com>; Rick Johnson <rick.johnson@ingramdigital.com>; Cristina Mussinelli <c.mussinelli@360publishing.it>; PBG Steering Committee (Public) <public-publishing-sc@w3.org>; Karen Myers <karen@w3.org>
Subject: Re: Agenda item: EPUB 3 affirmation for the publishing community

Yes, the banner is generic.   The publisher is identified because the picture is taken in front of the publisher logo in the booth.




On May 31, 2017, at 4:07 PM, Paul Belfanti <Paul.Belfanti@ascendlearning.com<mailto:Paul.Belfanti@ascendlearning.com>> wrote:
If I read Leslie’s email correctly, the banner is generic, not HC specific, and could be used by any other organization.

Leslie, did I read that correctly?

Paul
—
Paul Belfanti
Vice President, Production, Manufacturing & Content Architecture
Ascend Learning
(w) 978.639.3536
(m) 201.783.4884


From: Bill McCoy <bmccoy@w3.org<mailto:bmccoy@w3.org>>
Organization: W3C
Date: Wednesday, May 31, 2017 at 3:08 PM
To: "'Hulse, Leslie'" <Leslie.Hulse@HARPERCOLLINS.com<mailto:Leslie.Hulse@HARPERCOLLINS.com>>, 'Bill Kasdorf' <bkasdorf@apexcovantage.com<mailto:bkasdorf@apexcovantage.com>>
Cc: 'George Kerscher' <kerscher@montana.com<mailto:kerscher@montana.com>>, 'Rick Johnson' <rick.johnson@ingramdigital.com<mailto:rick.johnson@ingramdigital.com>>, Paul Belfanti <Paul.Belfanti@ascendlearning.com<mailto:Paul.Belfanti@ascendlearning.com>>, Cristina Mussinelli <c.mussinelli@360publishing.it<mailto:c.mussinelli@360publishing.it>>, "'PBG Steering Committee (Public)'" <public-publishing-sc@w3.org<mailto:public-publishing-sc@w3.org>>, 'Karen Myers' <karen@w3.org<mailto:karen@w3.org>>
Subject: RE: Agenda item: EPUB 3 affirmation for the publishing community

Hi, unfortunately W3C has no in-house art department the Comm team here contracts with different outside folks as needed (and that takes a bit of time to arrange), Is there anyone who can provide any pro bono help on this rush job?? Compensatory/congratulatory champagne would be on me/W3C…

--Bill

From: Hulse, Leslie [mailto:Leslie.Hulse@HARPERCOLLINS.com]
Sent: Wednesday, May 31, 2017 11:55 AM
To: Bill McCoy <bmccoy@w3.org<mailto:bmccoy@w3.org>>; 'Bill Kasdorf' <bkasdorf@apexcovantage.com<mailto:bkasdorf@apexcovantage.com>>
Cc: 'George Kerscher' <kerscher@montana.com<mailto:kerscher@montana.com>>; 'Rick Johnson' <rick.johnson@ingramdigital.com<mailto:rick.johnson@ingramdigital.com>>; 'Paul Belfanti' <pbelfanti@jblearning.com<mailto:pbelfanti@jblearning.com>>; 'Cristina Mussinelli' <c.mussinelli@360publishing.it<mailto:c.mussinelli@360publishing.it>>; 'PBG Steering Committee (Public)' <public-publishing-sc@w3.org<mailto:public-publishing-sc@w3.org>>
Subject: RE: Agenda item: EPUB 3 affirmation for the publishing community

I have approval to do this for HC.  I’ve asked Karen and Bill to design the banner by EOD.  We’re taking our picture at 1:00 on Thursday.

Anyone else want the banner before/after?



From: Bill McCoy [mailto:bmccoy@w3.org]
Sent: Tuesday, May 30, 2017 1:54 PM
To: Hulse, Leslie <Leslie.Hulse@HARPERCOLLINS.com<mailto:Leslie.Hulse@HARPERCOLLINS.com>>; 'Bill Kasdorf' <bkasdorf@apexcovantage.com<mailto:bkasdorf@apexcovantage.com>>
Cc: 'George Kerscher' <kerscher@montana.com<mailto:kerscher@montana.com>>; 'Rick Johnson' <rick.johnson@ingramdigital.com<mailto:rick.johnson@ingramdigital.com>>; 'Paul Belfanti' <pbelfanti@jblearning.com<mailto:pbelfanti@jblearning.com>>; 'Cristina Mussinelli' <c.mussinelli@360publishing.it<mailto:c.mussinelli@360publishing.it>>; 'PBG Steering Committee (Public)' <public-publishing-sc@w3.org<mailto:public-publishing-sc@w3.org>>
Subject: RE: Agenda item: EPUB 3 affirmation for the publishing community

Sounds like a great idea to me – I would suggest big EPUB logo, text saying “EPUB 3” and smaller W3C logo (and no IDPF logo).

But I realize that it may be too late to organize on the fly (and I’m not going to be in NYC this week so I’m just kibbitzing… although if we do it I can promote as part of a blog post on w3c.org<http://w3c.org>)

--Bill

From: Hulse, Leslie [mailto:Leslie.Hulse@HARPERCOLLINS.com]
Sent: Tuesday, May 30, 2017 10:23 AM
To: Bill Kasdorf <bkasdorf@apexcovantage.com<mailto:bkasdorf@apexcovantage.com>>
Cc: George Kerscher <kerscher@montana.com<mailto:kerscher@montana.com>>; Rick Johnson <rick.johnson@ingramdigital.com<mailto:rick.johnson@ingramdigital.com>>; Paul Belfanti <pbelfanti@jblearning.com<mailto:pbelfanti@jblearning.com>>; Cristina Mussinelli <c.mussinelli@360publishing.it<mailto:c.mussinelli@360publishing.it>>; PBG Steering Committee (Public) <public-publishing-sc@w3.org<mailto:public-publishing-sc@w3.org>>
Subject: Re: Agenda item: EPUB 3 affirmation for the publishing community

I'm not a marketing person (far from it!) but what if we did a little stunt at BEA for this?

I'm thinking of a small banner with all the right logos that says "ours are EPUB3" and then we take pictures of the the Publishing Ops people holding it up in their booths in front of their publishing house brands.

If we do it in a fun way then we don't get bogged down in the details of whether every last title is in the current format.   We can clear it with the relevant PR people in advance.

On May 24, 2017, at 9:12 AM, Bill Kasdorf <bkasdorf@apexcovantage.com<mailto:bkasdorf@apexcovantage.com>> wrote:
I agree. And thanks for saying “EPUB 3.” I think it is essential for this message to be about EPUB 3 in general, not EPUB 3.x. I make it a practice always to use the decimal point when I’m talking about a particular rev but no decimal point when I mean any version of EPUB 3, and no number when I mean any version of EPUB. This message needs to be about EPUB 3. Yes, we want folks to stay current (and Tzviya’s point about epubcheck for 3.1 is very important) but this message needs to be reassuring that _all those EPUBs already out there in the wild_ are not in danger of imminent extinction. There are millions of them, all over the world, in all kinds of publications. That’s very positive and very important. Great suggestion to formally affirm that—particularly because it addresses the suspicion people have that the W3C will neglect EPUB now that they’ve “swallowed up” IDPF. The truth is just the opposite.

Bill Kasdorf

VP and Principal Consultant | Apex CoVantage

p:

734-904-6252  m:   734-904-6252

ISNI: http://isni.org/isni/0000000116490786
ORCiD: https://orcid.org/0000-0001-7002-4786<https://orcid.org/0000-0001-7002-4786?lang=en>


From: George Kerscher [mailto:kerscher@montana.com]
Sent: Tuesday, May 23, 2017 9:50 PM
To: Rick Johnson; Paul Belfanti; Cristina Mussinelli
Cc: PBG Steering Committee (Public)
Subject: Agenda item: EPUB 3 affirmation for the publishing community

                Dear Cristina, Rick, and Paul,

I want to suggest a SC agenda item for our next call on May 30. Perhaps this  is best titled “EPUB 3 affirmation for the publishing community.”

I have said in presentations that EPUB 3 is a rock solid standard that the publishing community can use with confidence. While EPUB 3.1 is not a formal recommendation by the W3C, it is a standard under the W3C. I would love to see the PBG make a public statement encouraging the use of EPUB 3.x by the publishing community. Of course, we will be hard at work on formal rec track publishing standards, but we have a terrific standard to use now and in to the near future. I believe an affirmation like this would help to move the publishing industry both within the W3C and externally forward. We want to see those that are currently using EPUB to continue and those that are considering adoption to embrace EPUB 3 with confidence.

Best
George

George Kerscher Ph.D.
-In our Information Age, access to information is a fundamental human right.
Chief Innovations Officer, DAISY Consortium
http://www.daisy.org

Senior Advisor, Global Literacy, Benetech
http://www.benetech.org

President, International Digital Publishing Forum (IDPF)
http://www.idpf.org

Member of the National Museum and Library Services  Board (IMLS)
http://www.imls.gov

Chair Steering Council Web Accessibility Initiative (WAI), a division of the W3C
http://www.w3c.org/wai

Phone: +1 406/549-4687
Cell:+1 406/544-2466
Email: kerscher@montana.com<mailto:kerscher@montana.com>





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