Fwd: [read20-l] web traffic changes

Forwarded from the read20 mailing list, from Peter Brantley. 


> According to data from Adobe Analytics, overall web traffic from 2015 is fairly flat, but smartphone traffic's share is up sharply. In addition, the number of app-opens on smartphones continues to decline.
> 
> https://www.recode.net/2017/9/11/16273578/smartphones-google-facebook-apps-new-online-traffic 
> 
> "All that smartphone web traffic, however, hasn’t translated to traffic on smartphone apps. Americans have opened apps 22 percent less on smartphones and nearly 50 percent less on tablets compared with the beginning of 2016. The decline, however, didn’t extend to top apps by Amazon, Google and Facebook, according to Adobe."
> 


At the time the Web Publication WG is wondering if the Web App Manifest should be the root for the Web Publication Manifest (*), the difficulty for apps to find their place on a cluttered screen is an interesting matter of interrogation. 
 
(*) which would mean that any Web Publication is a Web Application, i.e. intended to be pinned on the desktop screen.

Cordialement, 

Laurent Le Meur
EDRLab