- From: Karl Dubost <karld@opera.com>
- Date: Mon, 18 Jun 2012 15:06:30 -0400
- To: "public-privacy@w3.org mailing list)" <public-privacy@w3.org>
FYI
On Mon, 18 Jun 2012 19:05:22 GMT
In Online Tracking Increases, Fueled by Ad Auctions - WSJ.com
Online Tracking Ramps Up
Popularity of User-Tailored Advertising Fuels Data
Gathering on Browsing Habits
By JULIA ANGWIN
Online tracking on 50 of the
most-visited websites has risen sharply since
2010, driven in part by the rise of
online-advertising auctions, according to a new
study by data-management company Krux Digital Inc.
The average visit to a Web page triggered 56
instances of data collection, up from just 10
instances when Krux conducted its initial study,
in November 2010. The latest study was conducted
last December.
The rapid rise in the number of companies
collecting data about individuals' Web-surfing
behavior is testament to the power of the $31
billion online-advertising business, which
increasingly relies on data about users' Web
surfing behavior to target
More at …http://online.wsj.com/article_email/SB10001424052702303836404577472491637833420.html#printMode
--
Karl Dubost - http://dev.opera.com/
Developer Relations, Opera Software
Received on Monday, 18 June 2012 19:07:04 UTC