- From: Karl Dubost <karld@opera.com>
- Date: Tue, 25 Oct 2011 06:33:25 -0400
- To: "public-privacy (W3C mailing list)" <public-privacy@w3.org>
"sweet". cough.
Using Credit Cards to Target Web Ads
The two largest credit-card networks, Visa Inc. and
MasterCard Inc., are pushing into a new business: using
what they know about people's credit-card purchases for
targeting them with ads online.
Their plans, if implemented, would represent not only a
technological feat—tying people's Internet lives with
shopping activities—but also an erosion of the idea of
anonymity on the Web. It's an effort by the two
companies to profit by selling access to the insights
they gather about people with every credit-card
transaction.
— http://online.wsj.com/article_email/SB10001424052970204002304576627030651339352-lMyQjAxMTAxMDIwNDEyNDQyWj.html
--
Karl Dubost - http://dev.opera.com/
Developer Relations & Tools, Opera Software
Received on Tuesday, 25 October 2011 10:34:09 UTC