- From: Bjoern Hoehrmann <derhoermi@gmx.net>
- Date: Sat, 08 Oct 2011 02:23:28 +0200
- To: Rigo Wenning <rigo@w3.org>
- Cc: "public-privacy (W3C mailing list)" <public-privacy@w3.org>
* Rigo Wenning wrote: >http://cookiedemosite.eu/ Yes, you can look at all the things an existing site uses cookies for and put a prompt in front of each of these things, and deny users the content if the user does not approve, but that's obviously trolling, as it fails to analyze whether cookies are actually necessary for the relevant purposes. The first purpose one might encounter there is "Frequency capping". It is most obviously possible to store on the client side which ads have been shown recently and make the selection of further ads on the client aswell, without communicating a browser identifier to any site, if you for some odd reason do not regard all the "common log information" as such already. Another example there is "If an application has 3 pages and most of the users only make through the second, this data might make it clear that the process needs to be simplified." You can tell this simply from the number requests for each of the pages, there is no need for any cookie. The site goes on to contradict itself on this point, telling you that "The new law exempts a website from requesting your explicit consent when setting a cookie relating to the website’s own content." If that's so, then the site can simple host the 3 page application itself and use cookies as it deems appropriate. Another point the site raises is embedding of third party content like articles on the front page. The site can just host the content iself and provide the third party with aggregate usage statistics. That's in fact better for the first party as then they have an idea what's going on without relying on the third party. I am not in fact aware of a site that embeds third party articles in this manner. In any case, for the stated purpose of "how popular is this", cookies are not necessary. The best feature is the modal prompt for "Behavioural Advertising". If you deny that one, that does not seem to have any effect. Well, second perhaps to the embedding of addthis.com content that sets cookies even if you deny all the prompts. addthis.com in turn is hosted in the U.S. does not make any Safe Harbor claims and uses Google Analytics on its Privacy Policy page without mentioning Google Analytics, while Google assures people that it requires all website owners to fully disclose Google Analytics use in their privacy policy. cookiedemosite.eu itself of course does not have a Privacy Policy that I could find. If this is all the existing industry can come up with, and citizens of the European Union want what is required by the directive, then there seems to be little reason to listen to the existing industry at all, it should rather make room for others who can deliver valuable goods and services under the constraints imposed by the sovereign. Especially if much of the rest of the world shares european ideas about privacy, as Europe's solutions can then be exported to where there is demand, with the added street creds that if you care about privacy, you are better off dealing with Europeans. For the public at large there is no reason to listen to cries how one particular implementation of one particular business model might some- how, or not, be inconvenienced by one measure or another. The biggest, by output, beer brewer in Germany does not advertise beyond having and displaying trademarks. One of the biggest newspapers is financed by a mixture of membership contributions from over 10 000 members, direct sales and subscriptions, donations, and advertisement. TV viewership statistics are gathered from a few volunteer households and not by spying on everybody's viewing habits. We could increase fees you have to pay to receive public broadcasts by a little and make all recorded music available for free as far as revenues go, taxing bank interest with 100% would allow us to abolish all other taxes as far as revenue goes, ignoring the economic effects that would have, and other things. If the vast majority of people would like advertisement tailored to their interests and the enviroment they live in and have no trouble with businesses knowing about these interests, we could just have our browsers make this information available while still disallowing the tracking of our movements around the web. Maybe we do not mind if our ISPs keep, legally tightly locked, records of what we do online, and do not mind to pay a little extra for less ads and more privacy, and instead have the ISPs distribute our extra money according to usage, just as we have similar systems already in place to compensate music artists. Google's Peter Fleischer wrote the other day on his personal blog: Even so, it was a bit of a surprise when I heard a political leader tell me clearly: "in Germany, we want innovation, but we want you to ask for permission first". Innovation and permission. In fact, I wonder if they're oxymoron. I think of innovation as serendipitous, almost the opposite of bureaucratic/political process. But in a nutshell, there it was. I found this most strange. It is not so much a matter of obtaining a license but rather about making people who would be affected aware in time, before creating facts "on the ground" if you will, so we have the opportunity to control what affects us. If you want to drive cars through every street in Germany taking pictures and locating all Wifi endpoints that broadcast their contact details, you tell us, and some might say having pictures of every street is great, others might say, for instance, they do not know when the pictures will be updated, and to avoid giving people a false impression of the state of the building they own, they prefer if no picture of their premises is published. We do not separate society into consumers and producers with the idea that "if you don't like it, don't use it". If you talk to a german a- bout "privacy" issues and start calling their fellow citizens, their fellow human beings, "consumers", they will probably be offended, and not just because it communicates that you do not understand "privacy". We do not principially try to organize for "oh my gosh, this is the biggest bank ever!", we are more credit union types; unionization is relatively common, right now polls indicate our local Pirate Party is likely get get around 8% in the next federal election. If you tell one of them a website cannot play a video without installing cookies that will from then on track ones movements around the web, they are likely to laugh you out of the door. Point being, this kind of argument is not likely to work in Germany. That is not so much because Germans have special privacy needs, it is rather that we have high expectations with respect to engineering, organization, govenernance, and we are used to have them fullfilled. Consider as a simple example that the initiative to have a privacy- concious implementation of "Sharing" buttons came from, in the eye of the general public, the German publishing house Heinz Heise. Like above, if you told them you cannot have "Sharing" features without ridiculous prompts, they, likely, are quite happy to ridicule you in an article, pointing out that Heise can do better than you can. -- Björn Höhrmann · mailto:bjoern@hoehrmann.de · http://bjoern.hoehrmann.de Am Badedeich 7 · Telefon: +49(0)160/4415681 · http://www.bjoernsworld.de 25899 Dagebüll · PGP Pub. KeyID: 0xA4357E78 · http://www.websitedev.de/
Received on Saturday, 8 October 2011 00:23:58 UTC