new draft response for tag

Please let me know any edits or changes. Add a +1 if you are happy
with it.......




Thanks very much for your detailed review and feedback on the
restructured explainer according to your comments. (See
Explainer-for-Personalization-Semantic
<https://github.com/w3c/personalization-semantics/wiki/Explainer-for-Personalization-Semantics>

Regarding the tools that will be used, we do have a JavaScript
solution as a proof of concept implementation that can be seen in this
video prepared for TPAC:
https://ln.sync.com/dl/04f8c9330/6wk4ff4v-77wd78s5-ge6wc24s-vm3iwxwm
 (please note the location of this video will change once it is moved
into W3C space – we will update as necessary).  We also expect that
this technology will be important for education publishers who use
EPUB. With an HTML attribute this information can be embedded within
EPUB documents where reader software or assistive technologies can use
it to assist with learning. We also expect that custom or general
browser extensions will be developed by 3rd parties to assist the
various disability groups.  This includes updating of AAC software
tools to take advantage of the additional semantic information. Also,
the addition of personalization information can enhance machine
learning. For example, providing alternatives to idioms, it’s raining
cats and dogs, or other ambiguous terms. Tools would parse the HTML
for the personalization attributes and make the necessary
substitutions into the DOM or assistive tool based on the identified
user group or individualized need. This module also can support a
number of needs exposed by COGA's Content Usable
(https://www.w3.org/TR/coga-usable/) such as:


   - I need to sometimes avoid types of content, such as social media,
distractions, noises or triggers.
   - I need (a version of) the interface to be familiar to me, that I
recognize and know what will happen.
   - I need the controls to be consistently positioned on the screen
where I expect them to be.
   - I need content delivered in an easy to understand language or an
easy-to-understand mode (like short, understandable, video clips).
   - I need to be able to find and select the content format or
version of the content that is easiest for me to understand.
   - I need alternatives to spoken and written language such as icons,
symbols or pictures.
   - I need personalized symbols or pictures that I can recognize
immediately, as learning new ones takes a long time.
   - When I do not know a word I need I need the symbols and pictures
that I know and recognize.
   - I need video and pictures that help me understand the content
without so much reading of text.
   - I need alternatives for mathematical content, that do not rely on
mathematical concepts.
   - I often need less content without extra options and features as
sometimes I cannot function at all when there is too much cognitive
overload.
   - I need symbols to help understand essential content, such as
controls and section headings.
   - I need symbols that I understand and are familiar to me;
recognizable, commonly used symbols; or personalizable.
   - I need symbols placed above the text to link the meaning of the
words with the images.
   - I need simple, consistent content.
   - I need to avoid and recover from mental fatigue.
   - I can reach important information and the controls I need without
scrolling or carrying out other actions. They are not hidden or off
screen.
   - I can easily identify content that I need, and do not need.
Information I need to know and important information stands out, or is
the first thing I read and does not get lost in the noise of less
important information.
   - I find the design familiar such that user interface elements such
as menus, buttons and design components as well as elements common to
many websites such as help and search are where I expect them to be
and do not move unexpectedly.
   - I understand the language used including vocabulary, syntax,
tense and other aspects of language.
   - I do not want unexplained, implied or ambiguous information
because I may misunderstand jokes and metaphors.
   - I want an easy to understand, short summary for long pieces of
content or an option for an easy to read version.
   - I need explanations of implied content, like body gestures and
facial expressions seen in images and animations.
   - I want content to be usable without understanding math concepts,
such as percentages.
   - I do not want distractions from my task.
   - If there are distractions, I must be able to easily turn them off
   - I need to know the context, where I am, what I just did, or what
just happened to me after I lost cognitive focus and then needed to
come back to the task.
   - I know how to get help or information, such as from
context-sensitive help or tooltips.
   - I know what features and content are on this page or if I should move on.
   - I always recognize where I am in the architecture of the website,
application or multi-step process, even after I get distracted.
   - I can easily see the context and purpose of the content





To be honest we did not thoroughly investigate microformats. We are
wary of relying on a specification that does not fall under the
auspices of the W3C. While personalization may be a reasonable use
case for this technology, it would slow down the development of the
Personalization specification while working to advance microformats to
meet our additional, diverse needs. We would also be very interested
in hearing @tantek ‘s input on this.


The I18N group raised the same question about the similarities between
autocomplete and purpose. While autocomplete can only be used on form
fields, the purpose values can be used on other element types. Where
there was overlap with the autocomplete values, we have included the
definition from the WCAG 2.1 Input Purposes for User Interface
Components reference:  https://www.w3.org/TR/WCAG21/#input-purposes.
We can update the purpose values section of the content module to
specify that.

With regard to your  question about distractions. We do understand
that advertising constitutes the critical revenue stream for many content
providers. However not all distractions are third part advertisements, and
may be within the sites ability to allow the user agent to remove them.
Further, the purpose of allowing users to hide (or systematically show and
sequentially review) on page advertising is simply to give users
the control other users have over such content. The user without
a disability can ignore the add and complete the task. The user who
cannot ignore it, or TAB past it conveniently, is forced to grapple with
a stumbling block that prevents them from completing a task.

We believe users will choose to look at advertising because
it's informative. It's an important mechanism for learning about options
in life. By allowing users to control when and how they see ads, we
allow them the ability to avoid becoming frustrated by processes that
prevent task completion. We also allow them to see advertising as
potentially useful information, not a source of frustration. Surely, we
don't think a frustrated user will follow up on the ad that caused the
frustration? With regard to the cross over with Aria. ARIA-Live covers
distractions such as ticking clock for screen readers making the
interruptions less invasive, but does not address the COGA use cases where
the constant changing distracts a person with ADHD etc, and does not use a
screen reader. Whether this content is essential, or if it be removed is
not addressed in ARIA.

Please let us know how we can further assist.

 Thanking you in advance


 The personalization task force , Becky and Janina etc..