Personalization Introduction

Hello,
At today’s meeting I took the action item to draft a brief introduction to the Personalization task force and our mission (our “elevator pitch”). This will be used to send emails to people we hope will attend our session at TPAC.  We wanted a 2-4 sentence overview and a few examples.  We also want to ask people to help us evaluate the proposed implementation strategies and to make recommendations. 

Here is the draft to get us started.  Please make edits and suggestions.  I borrowed from Charles’ TPAC Session proposal <https://www.w3.org/wiki/TPAC/2018/SessionIdeas#Personalization_-_How_Should_We_Implement.3F>. 

thanks,
-becky

Introduction to Personalization

The goal of the personalization task force is to enable the adaptation of web content to user needs. Some users may need simplification of text and concepts or translation into symbols. Others may need content that is free of numbers, minimizes distractions, or provides additional help. The web author augments the content to identify options, simplications, or replacements. User agents or other technologies use these semantics to augment or adapt the content based on identified user preferences. 

Examples:
The content might specify that, "9 out of 10 people prefer coffee over tea". The author would identify the "9 out of 10" phrase and provide "almost all" as the number free alternative. 

 Most symbol sets are proprietary.  People who use symbols to communicate often don't understand symbols from another set. There is a need for a standard vocabulary that authors can use to idenfity items. These standard tokens can then be mapped to each unique symbol set.

The task force has 3 modules and an explainer document in editor draft status.  Below are links to these documents and to a Google Document comparing the implementation straregies we have explored. The task force needs your help to select the best implementation schema for the personalization semantics. 
We have eliminated RDFa, HTML Microdata, and ARIA attributes as not practical at this time.

Comparison-of-ways-to-use-vocabulary-in-content <https://github.com/w3c/personalization-semantics/wiki/Comparison-of-ways-to-use-vocabulary-in-content>
Personalization Semantics Explainer 1.0 <https://raw.githack.com/w3c/personalization-semantics/WD-explainer-and-module1-FPWD-module2-and-module3/explainer.html>
Personalization Semantics Content Module 1.0 <https://raw.githack.com/w3c/personalization-semantics/WD-explainer-and-module1-FPWD-module2-and-module3/content/index.html>
Personalization Help and Support 1.0 <https://raw.githack.com/w3c/personalization-semantics/WD-explainer-and-module1-FPWD-module2-and-module3/help/index.html>Personalization Tools 1.0 <https://raw.githack.com/w3c/personalization-semantics/WD-explainer-and-module1-FPWD-module2-and-module3/tools/index.html>