[meetings] Agenda Request - Importance of Invalid Traffic (IVT) filtration and current approaches (#237)

donivatamazondotcom has just created a new issue for https://github.com/patcg/meetings:

== Agenda Request -  Importance of Invalid Traffic (IVT) filtration and current approaches ==
## Agenda+: What do you want to discuss?

The goal of the session is to foster a shared understanding of the importance of IVT filtration as it pertains to measurement and the current approaches employed for IVT filtration across different types of ad inventory and campaign types.

## Time

1 hour

### Links

https://mediaratingcouncil.org/sites/default/files/Standards/IVT%20Addendum%20Update%20062520.pdf

Please view or discuss this issue at https://github.com/patcg/meetings/issues/237 using your GitHub account


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Received on Thursday, 13 November 2025 03:26:34 UTC