Re: [admin] Consensus Call: Adopting Privacy-Preserving Attribution into PATCG (#26)

I really wasn't thinking of proposing AdMAP but rather just presenting it and seeing what it was in common with PPA and where the two could collab. For example, in PPA an impression is an "action" but in AdMap it is an "exposure". IMO "exposure" is better because an "action" denotes that a user did something which they didn't in an impression.

But if there is no interest in presenting AdMAP in a W3C that's fine, as you mentioned it's a standard for Data Clean Rooms. We looked at MPC for attribution but it was just not feasible so we focused on TEE. 

In either case, we will continue to engage with the W3C in the hope to help shape the upcoming attribution standards to help solve real-world publisher/advertiser use cases.

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Received on Monday, 21 October 2024 18:06:44 UTC