- From: Don Marti via GitHub <sysbot+gh@w3.org>
- Date: Fri, 04 Oct 2024 22:06:26 +0000
- To: public-patcg@w3.org
@martinthomson On fraud, I hope we can get to a consensus that Principle 3.2 applies. The goals of the proposal need to include making available the information that researchers, advertisers+service providers, and regulators would need in order to identify domains that are "stealing" conversions. If the payoff for attribution fraud is attractive, then a lot of untrustworthy players have a lot of incentives to try to predict conversions that are likely to happen, and the known ways to do that involve surveillance (not by exploiting PPA itself, but using other surveillance practices on the same users whose impressions and conversions feed into PPA). The fraud problem does not need to mean not do anything in this area, but because of the surveillance risks to users from attempts at conversion "stealing" the anti-fraud reports would need to be working before or in parallel with conversion reports. I don't want to see legit sites lose their conversions but that's not the main issue from the user POV -- the problem is what risks a user would be subjected to by parties trying to get a fraudulent impression in. -- GitHub Notification of comment by dmarti Please view or discuss this issue at https://github.com/patcg/admin/issues/26#issuecomment-2394730093 using your GitHub account -- Sent via github-notify-ml as configured in https://github.com/w3c/github-notify-ml-config
Received on Friday, 4 October 2024 22:06:26 UTC