Re: [docs-and-reports] Scope for PATCG Privacy Principles (#36)

I'm thinking it might be worthwhile to have a general principle that user identifying data should be abstracted out of advertising data so that the latter is not be linkable to users; something along the lines of:

User data applied to, or generated by, advertising should not be linkable to data outside the advertising context and should provide no information about a specific person. Any user data exposed in advertising use-cases or generated in an advertising context should be rendered unlinkable, either directly or indirectly, to a user and unusable outside of the advertising context to which it applies through the use of aggregation, redaction, mutation or some combination of these.

A high-level principle like this would simplify the trust model and reduce the potential for harm caused by repurposing of advertising data.

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Received on Monday, 20 March 2023 17:23:08 UTC