[docs-and-reports] Digital media naming convention Example (#28)

lmarkou1 has just created a new issue for https://github.com/patcg/docs-and-reports:

== Digital media naming convention Example ==
In the October meeting, media naming conventions were discussed. These are just examples of placement names that would go into a media buy as well as creative name examples. The parameters/values in the naming conventions are used for analytics (media performance reporting, consumer journey analytics, etc) as well as trafficking the creative. Each brand/agency/advertiser will have their own spin this. 


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xmlns:o="urn:schemas-microsoft-com:office:office"
xmlns:x="urn:schemas-microsoft-com:office:excel"
xmlns="http://www.w3.org/TR/REC-html40">

<head>

<meta name=ProgId content=Excel.Sheet>
<meta name=Generator content="Microsoft Excel 15">
<link id=Main-File rel=Main-File
href="file:///C:/Users/lmarkou1/AppData/Local/Temp/msohtmlclip1/01/clip.htm">
<link rel=File-List
href="file:///C:/Users/lmarkou1/AppData/Local/Temp/msohtmlclip1/01/clip_filelist.xml">
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td
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Placement   or Group | Brand | SubBrand | Geo-Targeting | Device | Format | Environment | Ad Type | Click Destination | Placement Name Free Field (no   underscores & max 21 char) | Banner: Creative Size Video:   Video Length (secs) Group: Must = PKG | IO Rate Type | Server | Targeting Type | Delivery | Tactic | Ad Engagment Type
-- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | --
Placement | Acme Tools | Tool1 | National (U.S.) | Desktop delivery only | Video | Web | Pre-Roll - User-Initiated | Click-out to brand site | freeform | 30 | CPM | 4th Party Ad Served | BT - 1st, 2nd 3rd party data | ROE (Run-of-exchange) | Lifestyle | Standard Video with Click-Through
Placement | Acme Tools | Tool2 | National (U.S.) | Desktop delivery only | Banner | Facebook | Lead Ad | Click-in to media publisher site | freeform | 300x250 | CPC | Site-Served | Contextual Keywords | ROS (Run-of-site) | Brand Site Retargeting | N/A
  |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   |  

This leads to the below truncated version that is generated and then used in platforms, since most have character limits. 
<html xmlns:v="urn:schemas-microsoft-com:vml"
xmlns:o="urn:schemas-microsoft-com:office:office"
xmlns:x="urn:schemas-microsoft-com:office:excel"
xmlns="http://www.w3.org/TR/REC-html40">

<head>

<meta name=ProgId content=Excel.Sheet>
<meta name=Generator content="Microsoft Excel 15">
<link id=Main-File rel=Main-File
href="file:///C:/Users/lmarkou1/AppData/Local/Temp/msohtmlclip1/01/clip.htm">
<link rel=File-List
href="file:///C:/Users/lmarkou1/AppData/Local/Temp/msohtmlclip1/01/clip_filelist.xml">
<style>
<!--table
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@page
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 mso-footer-margin:.3in;}
tr
 {mso-height-source:auto;}
col
 {mso-width-source:auto;}
br
 {mso-data-placement:same-cell;}
td
 {padding-top:1px;
 padding-right:1px;
 padding-left:1px;
 mso-ignore:padding;
 color:black;
 font-size:10.0pt;
 font-weight:400;
 font-style:normal;
 text-decoration:none;
 font-family:Arial, sans-serif;
 mso-font-charset:0;
 mso-number-format:General;
 text-align:general;
 vertical-align:bottom;
 border:none;
 mso-background-source:auto;
 mso-pattern:auto;
 mso-protection:locked visible;
 white-space:nowrap;
 mso-rotate:0;}
-->
</style>
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<body link="#0563C1" vlink="#954F72">



TOOL1_NTL_DSKT_XWEBX_PREUI_FREEFORM_30_CPMR_4PAS_BTD_RUNEX_LFESTY_CLBRN_STANV
--
TOOL2_NTL_DSKT_FBOOK_LEADD_FREEFORM_300X250_CPCR_STSV_KWT_RUNST_BRDRTG_CLPUB



</body>

</html>




Please view or discuss this issue at https://github.com/patcg/docs-and-reports/issues/28 using your GitHub account


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Received on Tuesday, 22 November 2022 14:12:42 UTC