- From: James Aylett via GitHub <sysbot+gh@w3.org>
- Date: Tue, 31 May 2022 09:38:20 +0000
- To: public-patcg@w3.org
In the discussion, there was interest in having some buy-side voices on measurement and how it's used. From within Omnicom (one of the large marketing & advertising agency groups) I can bring in a couple of my Annalect colleagues to talk about different types of measurement (including incrementality studies, digital-level attribution, and how they fit and are used with other techniques). This ticket is still open, so chairs please let me know if it's better to create a new one to schedule a session for that. Another thing I can offer is to get someone from one of our media agency teams who is hands on with DSPs and other buy-side tech; I suspect that might be most useful when we come back to talking about optimisation - again, we can pull that into another ticket, but it doesn't feel like that is a priority right now to schedule for a meeting. What might be helpful in the short term though is to start collecting questions that people in this group would want to ask of hands-on buy side folks. There are also some contacts I have at advertiser bodies who I'll introduce directly to the chairs to discuss participation, including providing another point of view on questions. (It would be unhelpful to hear only from an agency pov and not from advertisers themselves!) -- GitHub Notification of comment by jaylett-annalect Please view or discuss this issue at https://github.com/patcg/meetings/issues/51#issuecomment-1141906809 using your GitHub account -- Sent via github-notify-ml as configured in https://github.com/w3c/github-notify-ml-config
Received on Tuesday, 31 May 2022 09:38:21 UTC