Re: [meetings] Agenda Request - Measurement use-cases deep dive and requirements (#51)

Yes I think it might be better to split R/F into a 'campaign metrics' category rather than measurement, including the _"basic" reporting of media activity (views, clicks, CTR, viewability etc.)_ James mentioned in his comment. For this discussion it would be good to focus on pure measurement use cases only i.e. based on outcomes (and attributing those outcomes back to the campaign) 

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Received on Sunday, 15 May 2022 09:40:30 UTC