Re: [private-measurement] Interoperable Private Attribution (IPA) (#9)

> I agree that this seems like a good goal worth shooting for. At the moment, I'd be happy to start with something simple (like last touch or even credit over N touches), but with the flexibility to get more complicated.

To be clear, this example is using last-touch attribution. It's just that we want to sum up not just campaign counts but also other features, so we can know things like "how many attributed events had feature X", "how many attributed events had feature Y", etc.

@benjaminsavage yes, privacy budget :) Actually this batching queries thing gives you a super power, budget wise, which is exactly what the Criteo takes advantage of in their competition. See also [this thread](https://github.com/WICG/conversion-measurement-api/issues/249)

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Received on Monday, 9 May 2022 17:04:48 UTC