Re: [private-measurement] Use Case: Different Attribution Models (#15)

A recent article on the subject:

https://www.adweek.com/programmatic/snap-continues-to-push-for-multi-touch-attribution-over-last-touch-last-click/

Snap’s writeup:

https://forbusiness.snapchat.com/blog/evolving-measurement-neustar

-- 
GitHub Notification of comment by alextcone
Please view or discuss this issue at https://github.com/patcg/private-measurement/issues/15#issuecomment-1157370872 using your GitHub account


-- 
Sent via github-notify-ml as configured in https://github.com/w3c/github-notify-ml-config

Received on Thursday, 16 June 2022 08:16:25 UTC