Re: [meetings] Take up Attribution API Proposal (#9)

For me, this is the most important action we can take right now (with the possible exception of kicking off a working group).  Having something concrete on our slate is what will really start the group off.

What I suggest we do is discuss whether this is the first technical work item and then - assuming that I'm right and we agree - we ask the various proponents to give us a brief overview of their proposal.  Not details, but the shape of the problem as they see it, and the principles they applied to their solutions.

My sense is that we will pick up on a couple of themes in that discussion.  Discussing those and maybe reaching some conclusions on them might help us decide between the 5+ different options that are currently floating around in this space. A great many things are possible here. 

There are some challenging decisions we might have to make in the abstract before getting into the details of proposals.  This includes deciding that providing information about cross-site interactions is necessary to perform attribution, which in itself might be hard to handle for some. How that release might then be managed opens up a host of further questions: Can information be tied to individuals? Is it enough to provide try to break the connection between the information released and individuals, or do we want to aggregate results from multiple users?  What other sorts of constraints or conditions might we apply to improve privacy? What costs are we willing to ask advertising businesses to pay in order to access this information?  (I've a longer list of these sorts of questions in a document I might share, though it's now looking a bit dated.)

We probably need to work through at least some of those questions so that we have some goals for the project.  Then we might start to make progress on picking a proposal, set of proposals, or synthesis of proposals as a starting point.

In terms of people that might help here, I would start with @benjaminsavage, @csharrison, and @erik-anderson.  I would love to include @johnwilander in that set, but Apple are not currently members of the CG.  All of these folks have thought very deeply about the problem and have made proposals in the space.

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Received on Thursday, 13 January 2022 22:50:10 UTC