Re: [private-measurement] Interoperable Private Attribution (IPA) (#9)

> Making match keys easy to swap out on a single device (possibly across apps) makes this attack worse, but that seems fixable with OS-level support. Best case I can see is that this proposal would achieve (in the worst case) is site x user x device privacy.

Actually, I am not sure this is easy. I think we would need to make sure that two "different entities" (e.g. facebook.com and facebook2.com) don't try to measure the same events with two different match keys (user123-A and user123-B), to double up their counts. In other words I think match key consistency needs to be 1:1 with websites.

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Received on Wednesday, 27 April 2022 21:37:26 UTC