ASIS&T Webinar: Academic Search Engine Optimization of Web Documents for Google Scholar

********* PLEASE EXCUSE THE CROSS-POSTING *********

*ASIS&T Webinar:*
Academic Search Engine Optimization of Web Documents for Google Scholar

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*DATE/TIME:*  9 December 2015 at 10:00am EST (World Clock:
http://bit.ly/asist_webinar-Dec2015)
*REGISTRATION URL: *
https://attendee.gotowebinar.com/register/160653313167616769
*WEBINAR WEBPAGE:*
https://www.asist.org/events/webinars/academic-search-engine-optimization/
*REGISTRATION FEE:* Free for ASIS&T members; $15 for non-members
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*ABSTRACT:* Academic search engine optimization, also known as ASEO, is the
creation, publication, and modification of scholarly literature in a way
that makes it easier for academic search engines to access, interpret, and
rank scholarly documents. Additionally, search-engine friendly academic
documents are ones that are written, formatted, organized, and labeled for
people who use academic search engines. Successful ASEO implementation
communicates. What do librarians, information architects, and academic
professionals need to know about building search-engine friendly documents
for Google Scholar and other academic search engines? In this webinar, SEO
pioneer and veteran Shari Thurow will debunk some common myths and
misconceptions about academic SEO and show you how to properly optimize
different types of scholarly web documents.

Topics covered in this webinar include:

Academic SEO overview

   -  4 fundamental building blocks of academic SEO
   -  How to optimize individual document types (PDF, Word, HTML, etc.)
   -  The role of metadata
   -  Creating and optimizing wayfinders for academic literature
   -  Common myths & misconceptions


This webinar includes real-time examples and a downloadable bibliography
for academic SEO resources.

*PRESENTER:* *Shari Thurow*, Founder & SEO Director, Omni Marketing
Interactive (http://www.search-usability.com)

Shari Thurow is a contributing editor for the ASLIB Journal of Information
Management. She also served on the Board of Directors of the Information
Architecture Institute (IAI) and the User Experience Professionals
Association (UXPA). She is currently the founder and SEO director at Omni
Marketing Interactive, a full-service SEO, website usability, information
architecture, and web design firm. Shari has designed and promoted sites
since 1995 and is a pioneer in the area of search engine-friendly website
design. She is the author of Search Engine Visibility and When Search Meets
Web Usability.



After registering, you will receive a confirmation e-mail containing
information about joining the webinar.

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