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What business results/metrics are you seeing and using to justify IA investment? [via Information Architecture Community Group]

From: Harun Asad <harunasad@gmail.com>
Date: Sat, 16 Mar 2013 16:59:49 +0000
To: public-informationarchitecture@w3.org
Message-ID: <c012ee58221624afeef3bc77b9ccbfa8@www.w3.org> 
I'm working on making the case to my executives to invest more dollars in
Website IA.  Their mindset is 'what will it get for me?' in terms of real
business results.  How are others addressing this challenge ?  What
results/metrics are you seeing and using ?



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'What business results/metrics are you seeing and using to justify IA
investment?'

http://www.w3.org/community/informationarchitecture/2013/03/16/what-business-resultsmetrics-are-you-seeing-and-using-to-justify-ia-investment/



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Received on Monday, 18 March 2013 09:33:27 UTC

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