I'm working on making the case to my executives to invest more dollars in Website IA. Their mindset is 'what will it get for me?' in terms of real business results. How are others addressing this challenge ? What results/metrics are you seeing and using ? ---------- This post sent on Information Architecture Community Group 'What business results/metrics are you seeing and using to justify IA investment?' http://www.w3.org/community/informationarchitecture/2013/03/16/what-business-resultsmetrics-are-you-seeing-and-using-to-justify-ia-investment/ Learn more about the Information Architecture Community Group: http://www.w3.org/community/informationarchitectureReceived on Monday, 18 March 2013 09:33:27 UTC
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