Payment authorization on the web - Haven't moved in 20 years

Sort of linked to the "eternal" HTTPS Client Cert Authentication UI issues, I would like to highlight
a related problem which is much bigger and that is the fact that we after 20 years with the web
still mainly use unauthenticated Cardnumbers + "passwords" (CCV) printed in clear on
credit-cards for authorizing web-payments.  AKA known as "Card Not Present" transactions

Just about every month there are reports on massive break-ins in servers which would be
fairly useless if there were a useful authentication scheme involved.  In fact, even the "secure"
EMV cards used in the EU and Asia, are exactly as susceptible to these attacks as their
non-secure US counterparts, since the lowest common denominator  (the web) must be supported .

Obviously the entire authentication space is in a poor condition compared to the rest of the web.

Anders