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Re: Minutes from EPUB.Next

From: Leonard Rosenthol <lrosenth@adobe.com>
Date: Fri, 29 Oct 2021 13:05:00 +0000
To: Laurent Le Meur <laurent.lemeur@edrlab.org>
CC: "PBG Steering Committee (Public)" <public-publishing-sc@w3.org>, W3C Publishing Business Group <public-publishingbg@w3.org>, "public-publishingcg@w3.org" <public-publishingcg@w3.org>, "public-epub3@w3.org" <public-epub3@w3.org>
Message-ID: <MN2PR02MB6992E58EBF8C73B90086B59ACD879@MN2PR02MB6992.namprd02.prod.outlook.com>
> Offering a better solution than PDF for ebooks, i.e. long reflowable publications, highly accessible for a low cost and optionally multimedia, is a goal.
>
I think that’s a well stated version of what I’ve seen in other responses and makes for a great mission statement, IMO.  The one addition to that, based on what I heard from Wendy and others is the aspect of “control over presentation” – where EPUB dictates that the user is the final arbiter while PDF is all about the author.

With that in mind, I think that your other comments make a clear case for where the separation of HTML, EPUB and PDF lay – as discussed in the meeting and specifically called out by Dan. EPUB is for books – where you want/need pagination, spreads, etc – but want to leverage the technologies of the Web to control it. And it’s also a nice juxtaposition from Adobe’s Liquid Mode (https://blog.adobe.com/en/publish/2020/09/23/adobe-unveils-ambitious-multi-year-vision-for-pdf-introduces-liquid-mode.html) which uses Web technologies to present a less structured (and more accessible) presentation of the PDFs content.


> The real problem we're facing with EPUB 3  is still interoperability.
>
If it makes you feel any better, we have the same problem with PDF 😉.   Unlike browser engines, where there are a very limited number developed by the same group that actively define the specification, EPUB and PDF readers are made by anyone/everyone and so don’t feel any obligation to respect the standards.  We joke about establishing the “PDF Police” to make everyone comply – but it’s just that, of course, dark humor about an unrealistic expectation.


> That they don't have EPUB readers
>
What I meant, as you pointed out below as well, is that they don’t have them *pre-installed*!   That is where, as you note, having one built into a browser or PDF viewer – that they do have already would be a huge win towards helping establish EPUB as a more viable “stand-alone” solution.   I, for one, am supportive of this direction – though I don’t see Adobe doing it.  We tried it once, a long time ago, bundling Digital Editions with Acrobat and the backlash we received from the IDPF and the community (many of whom are still here) led to its removal – and to be honest, rightly so!  Many of you have your own readers with lots of benefits offered to your specific customers – so moving to a “common reader” isn’t the answer.


I know I haven’t been attending meetings of late – been VERY busy driving standards around Content Provenance and Authenticity (see https://c2pa.org) – but I do track the work as it is important to Adobe (and myself).   Looking forward to continued progress!

Leonard

From: Laurent Le Meur <laurent.lemeur@edrlab.org>
Date: Friday, October 29, 2021 at 4:22 AM
To: Leonard Rosenthol <lrosenth@adobe.com>
Cc: PBG Steering Committee (Public) <public-publishing-sc@w3.org>, W3C Publishing Business Group <public-publishingbg@w3.org>, public-publishingcg@w3.org <public-publishingcg@w3.org>, public-epub3@w3.org <public-epub3@w3.org>
Subject: Re: Minutes from EPUB.Next
Hi, my feedback on Leonard's comments.

Replacing PDF is not a goal. Offering a better solution than PDF for ebooks, i.e. long reflowable publications, highly accessible for a low cost and optionally multimedia, is a goal. But we're not here to discuss PDF :-)

Leonard, you're saying that people are moving from PDF to the Web. This is forgetting that EPUB is THE ebook publication standard today, worldwide; so people may also move from EPUB to the Web. True, trillions of publications are on the Web. Can people read them with pagination? no. Read them using a 2-page spread? no. Change at will the font type, font size, line / word / character / paragraphe spacing? no. Remove justification or hyphenation? no. Choose a colour template outside the basic night mode? no. Enjoy pop-up footnotes? hardly. And to be nasty, can publishers impose copy protection on the Web? no.

These features are not embedded in browsers, but readers need them, it seems. This is why we spend millions of hours developing reading systems for all platforms, in particular in the open-source Readium <https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Freadium.org%2Fdevelopment%2Fprojects&data=04%7C01%7Clrosenth%40adobe.com%7C35969b2ef454427fe65008d99ab511bb%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C637710925620657647%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=FYhQvG2FRkftfJDoB9IdhY3Zg4VjXwPfaPl3HqB7P1U%3D&reserved=0> initiative.

EPUB is not a format tailored for online consumption. It is definitely a packaged format for "offline" reading. This is why the use of XHTML5 is not a real problem. XHTML5 corresponds well to production workflows in the publishing industry (and we found no real replacement for epub:type).

Moving publications to the Web is possible with all bells and whistles described above; during the EPUB next call, Andrew Rhomberg from Jellybooks briefly talked about their online solution (Readium Web in its beta version<https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjbks.co%2Finteractive-magazine&data=04%7C01%7Clrosenth%40adobe.com%7C35969b2ef454427fe65008d99ab511bb%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C637710925620657647%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=o5CTEEoNKEu0NERegjFIN%2BAV7gl0yAJwFi348bF4%2FII%3D&reserved=0>). It does the job perfectly. The W3C Publishing WG tried to create a W3C standard for Web Publications: the industry didn't take it so far (I have ideas about the reasons but this is another issue). So let's keep considering EPUB 3 as an "offline" standard.

The real problem we're facing with EPUB 3  is still interoperability. A fully compliant EPUB 3 may be accepted by a retailer, or not. It may be readable on an "EPUB 3" reading system, or not. We started working on this issue for EPUB 3.3, and we must continue because EPUB 3.3 alone does not solve the problem. Let's work on this problem with retailers.

Leonard, you're also saying that people don't know what an EPUB is. So true! There are marketing efforts required there. Let's all work on it and prove that EPUB 3 is the best ebook format.

That EPUB tooling is missing. So true! We see EPUB 3 publications exported from InDesign which have weird JS features and don't play well in Thorium Reader<https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.edrlab.org%2Fsoftware%2Fthorium-reader%2F&data=04%7C01%7Clrosenth%40adobe.com%7C35969b2ef454427fe65008d99ab511bb%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C637710925620667602%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=IURrYMiV%2F%2Bl%2BbbDdIxILJYoAeLNQtUnBgGbu3Lc1nho%3D&reserved=0>  and we hardly know how to solve this.  Let's solve this together. And let's develop EPUB 3 authoring tools optimized for reflow publications.

That they don't have EPUB readers ... well sorry but I strongly disagree. There is a flurry of so called EPUB readers, but many are still compliant with EPUB 2 only, others are not embedding a modern OWP rendering engine, therefore many are disappointing. but we can't setup a certification constraint for reading apps. This is why good EPUB 3 SDKs are important (open-source like Readium or commercial like Colibrio). This is also why the epubtest.org<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fepubtest.org%2F&data=04%7C01%7Clrosenth%40adobe.com%7C35969b2ef454427fe65008d99ab511bb%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C637710925620677560%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=22nNlTun27POfyDCCbRalECppUZ1px7J%2Fqlb51gWWFE%3D&reserved=0> initiative is important and - if there were sufficient resources - should be re-extended to EPUB 3 compliance, not only accessibility.

Some people in this group believe that the EPUB 3 reading app issue would be solved if browsers embed an EPUB reading app. I think this is only partly true. Most browsers embed a limited PDF reader, mostly used when users download a PDF from the Web. Adobe Acrobat is downloaded on every Windows PC and Preview is on every Mac. And Acrobat is also mandatory on Macs because many PDF cannot be rendered in the limited Preview app. In order to succeed, we therefore need EPUB 3 readers in browsers + as standalone desktop apps + as mobile apps. All free for users. Let's work on that also together.

Best regards
Laurent Le Meur
EDRLab (edrlab.org<https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fedrlab.org%2F&data=04%7C01%7Clrosenth%40adobe.com%7C35969b2ef454427fe65008d99ab511bb%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C637710925620677560%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=0AoktIhbYNXW4Rsw4gNMQ3khIUFmZ%2B0of%2BNGBSm2fpA%3D&reserved=0>)

Le 28 oct. 2021 à 20:20, Leonard Rosenthol <lrosenth@adobe.com<mailto:lrosenth@adobe.com>> a écrit :

Sorry I was unable to attend the meeting – too many other standards going on right now.   I did, however, have a chance to review the minutes – thanks to Tzviya for providing them.

Ignoring the incorrect information about PDF, its use as a document format and its ability to be made accessible (in compliance with national and international standards, including WCAG) – I did want to comment on the larger question about “Replacing PDF”

Andrew and Tzviya said it very well at the end of the meeting – people who are moving away from PDF for publications are moving to the web (aka HTML).  We’ve talked to many customers in many segments around the world on this particular topic.  What we learned is that they are choosing to do so for a variety of reasons including (but not limited to):
- They know what the web is (and the corollary, they don’t know what EPUB is)
- Everyone has a web browser (and the corollary, they don’t have EPUB Readers)
- They already have tools that produce HTML (and the corollary, they don’t have EPUB tooling or don’t know how to use it)
- They can easily update the material and ensure that recipients are always looking at the right thing.

So as mentioned by a number of folks – this group needs to figure out whether the goal is to provide a better reading/consumption experience “on the web” (aka in browser) *OR* to compete with PDF as a packaged format for “off the web” content distribution and consumption.   As others said – trying to do both isn’t working well for EPUB…

Leonard

Received on Friday, 29 October 2021 13:05:17 UTC

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