RE: CEDDL

Thanks everyone for your comments. We currently have a DDL and a tag management system, but we evaluating what are the best steps in thinking toward the future. Ideally, our DDL covers the majority of turnkey partner pixel implementations and we won’t have to continually support ad-hoc development. In your opinion, do you feel that the elements within the CEDDL achieves this coverage?

Thank you,

Charlene

From: Mohamed Hedi Lassoued [mailto:mhlassoued@gmail.com]
Sent: Friday, November 07, 2014 7:30 PM
To: Joel Stachowicz
Cc: David Henderson; Charlene Bunting; public-custexpdata@w3.org
Subject: Re: CEDDL

Thank you for describing the present situation Joel.

I think that TMS should grow up again by starting thinking out of our Digital Analytics boxe. This means, from a consumer (a reader) to an actor (clean, define, and modify the client website elements).

The TMS have to get out from the vendors interfaces and websites (Adobe, GA ...), they have to shows up as a transparent layer inside the client website.
By a little click of a button we can switch the website from a tracking mode to an edit mode.

Just an example: In an Edit mode, by clicking at any element in the page we can Attribute an ID, and flags, define an event, an eVar, a Prop (Dimensions and Events) in the page elements, creating specific rules to generate page names from the URLs. All of this could be done by just attaching a TMS js file.


Thanks Adobe and Google for making our present amazing, but let's think about the Future too.

Yes, some information's comes from the Server side, and would not be available from the client side.
But also yes, the machine has to flow the human...

MHL





On Fri, Nov 7, 2014 at 11:47 AM, Joel Stachowicz <stachowi@adobe.com<mailto:stachowi@adobe.com>> wrote:
All of the items, including pageName and eCommerce, are generally consumed in DTM through Data Elements. A W3C DL is really just a mapped subset that can be used throughout the system. There are several benefits to this approach such as simplified migration, maintenance changes, and reuse. Some situations require earlier server-side presentation of the DL data than any TMS oriented implementation can provide so there does need to be a fair amount of governance in place to handle some enterprise issues. This is standard for any DL workflow though so it should be expected.

Joel

From: Mohamed Hedi Lassoued <mhlassoued@gmail.com<mailto:mhlassoued@gmail.com>>
Date: Friday, November 7, 2014 at 7:30 AM
To: David Henderson <david.henderson@triggeredmessaging.com<mailto:david.henderson@triggeredmessaging.com>>
Cc: Charlene Bunting <cbunting@vistaprint.com<mailto:cbunting@vistaprint.com>>, "public-custexpdata@w3.org<mailto:public-custexpdata@w3.org>" <public-custexpdata@w3.org<mailto:public-custexpdata@w3.org>>
Subject: Re: CEDDL
Resent-From: <public-custexpdata@w3.org<mailto:public-custexpdata@w3.org>>
Resent-Date: Friday, November 7, 2014 at 7:42 AM

With the Dynamic Tag Management tools, i see that the W3C DL can just help with the pageName and eCommerce information's. Every thing else, could be tracked Dynamically through DTMs.

Hedi

On Fri, Nov 7, 2014 at 5:56 AM, David Henderson <david.henderson@triggeredmessaging.com<mailto:david.henderson@triggeredmessaging.com>> wrote:
Hi Charlene,

We've had a positive response from our customers (both large and small) - it is a pretty easy sell: If you implement the data layer, then you know that 3rd party integrations are going to continue to work even if you tweak or redesign the presentation of your site.

Having plugins / extensions available for popular eCommerce platforms (e.g. Magento: http://www.magentocommerce.com/magento-connect/w3c-digitaldata-data-layer-by-triggered-messaging-2.html ) reduces the time/cost to implement to near zero.

Some customers have implemented the spec manually / for custom eCommerce sites - this tends to require a little more hand-holding. Some fully-worked examples would probably help in this respect in the future.

Have you seen the beyon 1.0 wiki page? http://www.w3.org/community/custexpdata/wiki/Gathering_Input_for_Data_Layer_Specification_-_Beyond_v1.0


David

On 6 November 2014 16:11, Joel Stachowicz <stachowi@adobe.com<mailto:stachowi@adobe.com>> wrote:
Hi Charlene,

We have seen a number of large enterprise clients adopt the proposal to a greater or lesser degree. Often the proposal is taken as a base and modified to meet the specific needs of the organization, but the basic CEDDL construction remains intact. The proposal is not yet a standard, but it is receiving a fair amount of adoption where a cohesive data layer did not previously exist or required a major restructuring.

Joel Stachowicz | Senior Computer Scientist / Architect - DTM | Adobe Systems | p. 385.345.1501<tel:385.345.1501> | c. 770.639.4800<tel:770.639.4800> | joelstach@adobe.com<mailto:joelstach@adobe.com>


From: Charlene Bunting <cbunting@vistaprint.com<mailto:cbunting@vistaprint.com>>
Date: Wednesday, November 5, 2014 at 6:26 AM
To: "public-custexpdata@w3.org<mailto:public-custexpdata@w3.org>" <public-custexpdata@w3.org<mailto:public-custexpdata@w3.org>>
Subject: CEDDL
Resent-From: <public-custexpdata@w3.org<mailto:public-custexpdata@w3.org>>
Resent-Date: Wednesday, November 5, 2014 at 2:30 PM

Hello,

I recently came across the submission for the Customer Experience Digital Data Layer<http://www.w3.org/2013/12/ceddl-201312.pdf>. Since this proposal in December of 2013, have you seen momentum with this being more widely adopted as a standard? I would love to learn about the impact it has had to the industry.

Thank you,

[cid:image001.jpg@01CFFCC2.FDCD5120]Charlene Bunting
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Med Hedi Lassoued
Courriel : mhlassoued@gmail.com<mailto:mhlassoued@gmail.com>
Tel. : 514 601-0270