Advertising & Credibility

The IWABG's plan is now available in StratML format at  

IWABG Objective 2.3: Claims - Enable verification of claims - is a pretty direct use case for the CWCG. &  

Commercial advertising claims should be relatively easy to verify based upon performance metrics for features and functions. &  

Publishing product and service descriptions in an open, standard, machine-readable format would greatly facilitate such verification.  A strawman schema is available at  Screen shots showing how it appears in an InfoPath form are available at 

Owen Ambur
Chair, StratML Working Group
Co-Chair Emeritus, CoP
Webmaster, FIRM

-----Original Message-----
From: Liam R. E. Quin <> 
Sent: Sunday, June 10, 2018 2:35 PM
To: Sandro Hawke <>; Credible Web CG <>
Subject: Re: Agenda 11-June-2018 (Inspection Subgroup)

On Sun, 2018-06-10 at 10:30 -0400, Sandro Hawke wrote:
> Chair will be An Xiao Mina (and likely regrets from me).  Agenda will 
> be similar to last week: with 
> focus on advertizing-related indicators.

Should this be liaising with the Improving Web Advertising Business Group?

Liam Quin, W3C,

Available for XML/Document/Information Architecture/ XSLT/XQuery/Web/Text Processing work and consulting.

Received on Thursday, 14 June 2018 01:23:28 UTC