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Does a TM (trademark), SM (service mark), (R) (registered trademark) symbol in a company's logo need alt text?

From: <noreply@w3.org>
Date: Mon, 16 Jun 2014 18:55:54 +0000
Message-Id: <E1Wwc4Q-00077L-4i@stuart.w3.org>
To: public-comments-wcag20@w3.org
Name: Glenda Sims
Email: glenda.sims@deque.com
Affiliation: 
Document: W2
Item Number: Success Criterion 1.1.1
Part of Item: 
Comment Type: question
Summary of Issue: Does a TM (trademark), SM (service mark), (R) (registered trademark) symbol in a company's logo need alt text?
Comment (Including rationale for any proposed change):
I need to ask you a question about appropriate alt text for a logo with the letters TM (for trademark) embedded in it.

The context of the question...a State Farm logo with the registered trademark symbol after it https://www.statefarm.com/

While I know it is nit-picky...my personal interpretation is...that "Registered Trademark Symbol" has meaning and needs alt text.  

I need an official W3C interpretation on this.  Is alt text required for the "registered trademark symbol" or not?

Thanks,
Glenda

Proposed Change:
It would be helpful to clarify this at http://dev.w3.org/html5/alt-techniques/#sec14
Received on Monday, 16 June 2014 18:55:55 UTC

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